Rosé joins SKIMS for ‘Romantic & Cute’ Valentine’s Day campaign: Shop it here

On January 24, 2025By Littum

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SKIMS has tapped the K-pop star Rose for its latest Valentine’s Day campaign.

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After Lana Del Rey’s dreamy collection last year SKIMS Valentine’s Day Shop introduces an expanded range of classic romantic intimates and loungewear filled with delicate lace, heart motifs and bold color palettes. Just in time for the holidays, the new collection will make the perfect Valentine’s Day gift for your partner. Shop the new campaign here.

Shop skim’s Valentine’s Day collection here

The Rosé campaign is love at first sight. The shot was photographed by Carin Backoff and has “APT”. singer, showing off stunning pieces including a velvet petticoat and a lace-trimmed pajama set.

“Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and sweet. I had an amazing time shooting this campaign and I hope everyone feels as confident and beautiful in these pieces as I did.”

Rosé has been on an incredibly hot streak lately. Her debut studio album, Rosiemade history, debuted as no. 3 on Billboard 200 and marks the highest charting album by any Korean female soloist. With his hit single “APT”. with Bruno Marsshe became the first Korean female artist to break the Billboard Hot 100 top five and has held no. 1 place on Billboard Global 200 chart for over 11 weeks.

“Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly,” adds SKIMS founder Kim Kardashian. “Her elegance and energy are unmatched and she is the ultimate Valentine for 2025. This collection is romantic, fun and full of personality and Rosé captured that beautifully.”

The SKIMS Valentine’s Day collection is available to preview now at Skims.comwhere the collection can be bought online and in store from Thursday. Shop our favorite pieces below.