Kendrick Lamar goes along with Willy Chavarria for a special Super Bowl -Collection

Once in time, the worlds of football and fashion were considered completely separate from each other, but in recent years the two have become more and more intertwined. Nowhere is this more clear than at the Super Bowl -half -time show, where artists like Usher (in Dolce & Gabbana), Rihanna (in Loewe and Alaïa), Mary J. Blige (in Peter Dundas), J.Lo (in Versace), and Lady Gaga (also in Versace) has made the 50-yard line for their runway.

Kendrick Lamar’s performance this year promises to be no different. Today, the rapper has announced that he is merged with designer Willy Chavarria on a limited collection to commemorate the event – maybe a hint of what is going to come? “I absolutely love Kendrick’s message as an artist and his voice in the community,” Chavarria said on a phone call from Paris, where he had just shown his fall 2025 collection. The first time the two Californians connected professionally was when Lamar wore Willy Chavarria on his recent Big Steppers tour, but Lamar already had sporting Chavarria’s pieces.

Kendrick Lamar and Willy Chavarria have their California upbringing in common.

Diego Bendezu

“The inspiration for this collection was just celebrating him and celebrating a real 90s influence on fashion, go back to the whole idea of ​​how people with color incorporated sports clothing into fashion,” Chavarria added. He described their creative process as “my all-the-time creative process” with “texts, meetings, phone calls, facetimes, zooms, it was very cooperative from the fit to the fabric to the artwork.” The set -up includes a wide range of pieces including a very “Willy Fit” satin starter jacket, which is slightly cropped at the waist with a little ballooning sleeves and a “chlamar” embroidery on the front, with big g. national Going on this year with SZA, starting in Minneapolis in April – patch worked letters across the back. There are also practical clothing, hoodies and t-shirts with a graphic that sounds “foot up the gas, but someone has to do it” designed by Felipe Merida, a graphic artist who often works with Chavarria. But the starter jacket remains the designer’s favorite piece in the collection. “It’s the perfect combination of us, Kendrick and Willy.” The collection will be sold on Wednesday, January 29th.