MSNBC’s primetime -lineup has worst January ever among demographic sought after by advertisers

MSNBC’s primetime -lineup ended with its Minimum January audience Ever among the advertiser-sought-after demographic of adults aged 25-54 years.

The news -heavy month contained an alleged terrorist who hit a truck through New Year’s revealers in New Orleans, shocking video of a Tesla Cybertruck explodes in front of Trump International Hotel Las Vegas, President Biden pardoned members of his family and political allies on the way out the door, President Trump’s Inauguration, the fragile ceasefire between Hamas and Israel and other significant headlines as the Trump administration began with a flurry of executive orders.

Despite the busy month of greater news, MSNBC was only an average of 63,000 demo viewers between the primetime hours at 1 p.m. 20-11 one to exit No. 31 among cable offers. By comparison, Fox News Channel Averaging 353,000 demo viewers during primetime and rating-challenged CNN even managed an average of 118,000 demo viewers to almost double MSNBC.

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DEPAUW University professor Jeffrey McCall said that advertisers typically want to do business with networks that supply viewers from the key memo.

“Advertisers are looking for the 25-54 demo because media consumers in this age interval generally have money to spend and is not necessarily locked in fire loyalties. Younger demos have less estimated money to spend and older demos are more established in their consumer habits,” McCall told Fox News Digital.

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“The 25-54 consumers buy cars, renovate their houses, buy clothes for children and basically have to spend their money on living their lives. And they are more open to trying new products or services,” McCall added. “That’s why advertisers are targeting this age group so specifically.”

TV LAND, LIFTIME, FREEFORM, E!, SYFY, BET, Paramount, Hallmark Channel, AMC, FXX, Investigation Discovery, History, Nick-at-Nite, MTV Discovery, Comedy Central, A&E, HGTV, eg, Adult Swim, Woucent Swim, Food Network, Bravo, ESPN 2, TLC, TBS, TNT, USA and ESPN also surpassed MSNBC in the demo during the news heavy month.

“Network with bad show in the 25-54 demo will appeal to a narrower range of advertisers and probably need to reduce their advertising,” McCall said.

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MSNBCS Fighting Primetime -Lineup features “Inside Jen Psaki” at. 20 one on Mondays with “All in with Chris Hayes” that occupies the Timeslot for the rest of the week. Rachel Maddow, who famously cut “The Rachel Maddow Show” to once a week in 2022 to pursue other projects despite her huge salary, fills out at 1 p.m. 21 A Timeslot Each Week Day for the first 100 days of Trump administration, but “Alex Wagner tonight” occupied Timeslot for much of the month and “The Last Word with Lawrence O’Donnell” shuts things out.

On January 16, President Biden joined MSNBC’s Lawrence O’Donnell for the final interview of his administration before officially left the office. Despite extensive promotion, the bite’s last interview as president drew only 97,000 viewers among the critical demo. Repeats of “Seinfeld”, “Family Guy”, “Friends”, “The Office” as well as an episode of “South Park” were among the programs to draw a larger audience in the category.

MSNBC’s problems among the critical demo were not exclusive for primetime, as the network also fought significantly among the overall days of viewers among adults sought after by advertisers.

MSNBC average only 45,000 total day demo viewers compared to 253,000 for Fox News and 80,000 for CNN.

MSNBC ended behind 26 different cable settings in the category.

When it comes to individual programs, 14 different FOX News programs beat MSNBC’s “The Rachel Maddow Show” among demo viewers.

“The Five”, Jesse Watters Primetime, “” Hannity, “Ingraham Angle,” “Gutfeld!”, “Special Report with Bret Baier,” “Fox News @ Night,” “The Faulkner Focus,” “America’s Newsroom”, “” ” Outnumbered, “reports America,” Martha Maccallum’s “The Story” and Prime Minister one hour combination of “Your World” and “The Will Cain Show” all surpassed the “Rachel Maddow Show” with viewers between ages 25-54.

Ethan altar that covers cable news assessments for Adweek’s Tvnewseremphasized the meaning of the measurable.

“Adults 25-54 are the valued demographic among advertisers, so strong views are the key to a cable network’s advertising revenue. MSNBC saw a remarkable demo erosion in the wake of the choice, which can probably be crowned up to fatigue after the choice and fatigue and fatigue and fatigue and Fatigue and fatigue and fatigue and fatigue and fatigue holidays.

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When he was asked for a comment, an MSNBC spokesman replied with a press release that proclaims the network’s uptick in viewing since Trump joined January 20.

“From 4 pm to midnight, under MSNBC’s perspective & analysis programming, MSNBC programs grew throughout weekday their audience with double-digit percentages compared to the previous month and topped their respective CNN TIME SLOT COMPETENTS,” MSNBC press release said.

MSNBC’s viewership question comes when Comcast recently announced that it would turn NBCuniversal cable assets, including MSNBC, to a separate company that will not be tied to NBC News. As a result, the fate of shared resources and editorial direction is in doubt.

“To make sure the demo numbers remain trending upwards, is likely to be a priority when MSNBC approaches its spinco-spin-off later in the year,” Alter said.

Earlier this month, MSNBC -President Rashida Jones stepped down from his position After running the liberal network for almost four years.

Rebecca Kutler, Senior Vice President of Content Strategy, has been appointed temporary president of the MSNBC. Kutler came to MSNBC in 2022 after a long stint at CNN where she once served as Don Lemon’s Executive producer.

Assessment data with permission from Nielsen Media Research.

Fox News Digital’s Jeffrey Clark contributed to this report.

Original Article Source: MSNBC’s primetime -lineup has worst January ever among demographic sought after by advertisers