Hailey Bieber’s Rhode launches peptide lip shape, redefining beauty

For Hailey Bieber, founder and creative director of Rhode, the brand has always embodied a “smaller is more” philosophy – which has compiled a collection of skin care and beauty designed to simplify routines, maximize the influence and make beauty fun.

With Rhod’s latest product launch, the brand doubles on lips and color cosmetics by continuing to build the lip category as it already consistently dominates.

I talked to Bieber about the brand’s latest launch, peptide lip shape, which is why it is a natural next step for skin care-first brand and how Bieber leans into cultural moments to expand Rhode’s influence in beauty.

“What led to this launch is the same thing that inspires all my products – creates something important for my daily routine,” Bieber shares. “I’m someone who makes a lip combination every day. But I didn’t want this to be a traditional lip lining. It’s not about precision or perfect lining of your lips – it’s about play and creativity. “

‘Play’ and ‘Creativity’ are two key expressions that have always been added to the beauty brand since the launch in June 2022.

Rhode debuted with his skincare essential things before expanding with peptide lip treatments, peptide tones and peptide pocket redness. To be clear: While Rhode is playing in the cosmetics world, it will always be a “skin care-first” fire if ethos ensures that any product includes effective, high-performance, natural ingredients.

It’s more than lip service: Each product has ingredients that emphasize the brand’s skin care philosophy.

Since Rhod’s debut, the brand has seen fast success, driven by Bieber’s instinct and connection with customers. According to the consumer data company SpateMonthly Google searches after ‘Rhode Beauty’ have grown by 66.9% alone in the past year.

And if previous patterns are any indication, we can assume that excitement around peptide lip shape will be greeted with the same fever height when launched January 30; rhodskin.com (9 pt / 12 o’clock one).

Bieber explains that peptide lip form is inspired by the concept of contouring. “With contour you can shape and structure your face. I would bring the same playful approach to lips – exposure, go beyond the lines and create a fuller, pillow look that still feels natural. “

With a creamy formula and built -in smearing tool, peptide lip mold makes it easy to diffuse color to a natural, contoured effect. Slide-on-lining sculptures and defines the pout as it rejuvenates it for a full look. The product will be available in 11 shades, each of which is named after movements such as “Lift”, “Press”, “Stretch” and “Twist.”

“At Rhode, we are always focused on creating multifunctional products,” says Bieber. “Peptide lip shape is both a leather lining and a contour in one, and it is super easy to use – perfect for throwing your bag in and shaping lips on the go.”

Keying ingredients include peptides to increase hydration and smoothness and fenugreek clover extract to improve the lining volamen and firmness. True to Rhod’s values, the formula is cruelty-free, vegan, gluten-free and dermatologist tested.

The “on the go” aspect is another critical component of Bieber whose products do not require a brush and whose compact packaging (shouting to pocket blush) makes it easy to bring everywhere and apply.

In the case of peptide lip form, it is further evidence that lining has emerged as the protagonist of one’s makeup -routine: the beauty of lip shape is that it is miscible and acts overtime as both a lining and Lipstick.

It can even be combined with any other cosmetic product in Rhodes lineup, from glossy colors to the creamy pocket redness, which also acts as a lip pepper.

Bieber compares Rhod’s approach to creating a skin care and beauty wardrobe. “It’s like building a closet of essential things-a big leather jacket, a pair of jeans and a white t-shirt, for example. I think about what I absolutely can’t live without and design products that are as important to me as these wardrobe staples. “

Named among Forbes‘“30 Under 30” In 2023, the dancer and the model always bleed the founder of her entrepreneurial muscle.

“What makes me proud is to build something for the individual and the customer who wants to be part of the Rhode world,” says Bieber. “I want people to have good experiences with the products, and when we achieve it, it’s the most rewarding feeling.”

The innovation and lured of peptide lip form come alive in its fashion-forward, ’90S Vibe editorial, starring singer and dancing Tate McRAE (as well as models Yoon Bae, Anei and Mahi Kabra). The visuals highlight Rhodes ethos and create a world of aspiration that is elevated and most importantly available.

I like to consider “aspiration” as the new buzzword (replace “authenticity”), and rhode embodies this view. It’s about building a world where fans, consumers and members of society want to belong – whether it means to have a few key products in their arsenal and “get ready with me” routines or just feel inspired by Biebers Skin care and makeup techniques.

For rhode lies success in making a visually rich, ambitious universe that remains grounded by accessibility and inclusive.

Rhode has proven its ability to create products that people didn’t know they needed – until they did. From the viral strawberry glass peptide lip treatment, to the disruptive lip case (the first-in-the-in-stroke phone box with a built-in lip color holder), Bieber and her team continue to provide products that blend functionality, innovation and desirability.

“Innovation is so important to me,” says Bieber. “I don’t want to create things that are already out there. I want to offer a new perspective – products that feel different and deliver an experience that people have not had before. “

The launch of peptide lip form is no exception. With its emphasis on playful, effortless use, Rhode flips the manuscript on traditional color cosmetics. Bieber summarizes it: “It’s about coloring outside the lines, having fun and feeling inspired. It’s Rhod’s world. “