Estée Lauder welcomes anti-age activist Paulina Porizkova as a global ambassador

On By Littum

Estée Lauder has announced the return of model and anti-agism activist Paulina Porizkova to her global ambassador list.


The 59-year-old actor previously served as a number model for the Luxury Beauty brand from 1988 to 1995, which appeared in some of its “most famous” campaigns.


This new partnership highlights both parties “shared mission to redefine standards of beauty”, read a statement from Estée Lauder.


Porizkova supports skin care and make-up products from the brand that “authentically adapt” with her pro-age values.


She will also run conversations and promote communities on the subject.


Her first campaign will debut this spring to support Estée Lauder’s revitalizing Supreme+ franchise.


“Today, a milestone is marking for the brand as we offer Paulina back to the Estée Lauder family; This time not as a number model, but as a role model, ”said Justin Boxford, Global Brand President, Estée Lauder.


“Paulina’s voice, authenticity and ability to connect with women at the deepest level is the embodiment of everything Estée Lauder stands for.


“She changes the conversation about aging and we will be the megaphone to help reinforce her message.”


When I talked about the collaboration, Porizkova said: “Over the past 30 years I have become a woman who has a voice, strong opinions and an even stronger feeling of myself.


“Estée Lauder approached me to work with them again, not despite these values, but because of them.


“Unlike the first time, this is more than one job.


“It is my purpose – an opportunity to be exactly who I am, only talk about products that I really love and believe in, and to show women all over the world that with age comes power and opportunity.


“This is about more than representation. It’s about being seen and celebrated.


Estée Lauder’s other A-Lister ambassadors include Cuban-Spanish actress Ana de Armas and models Bianca Brandolini, Carolyn Murphy, Grace Elizabeth and IMAAN HAMMAM.


Plus, South Korean singer-songwriter IU, American model Karlie Kloss, Hong Kong-Taiwanese actress and model Shu Qi and Chinese actress Yang Mi.


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