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Hexcad’s new Super Bowl ad with Gordon Ramsay in the lead role is … out of this world!
The high-tech kitchen utility brand worked with the celebrity chef for a special Super Bowl Lix ad that people can share exclusively. The minute -long advertisement takes place in conspiracy -filled area 51, where Ramsay is tasked with preparing the perfect dish to visit foreigners.
The ad starts as Ramsay – decorated in his usual crispy white jacket – is introduced to area 51, and learns that he should cook for the new foreign species.
“Apparently they are foodies,” says the woman who controls him around the connection.
“Ah, Foodies,” Ramsay says, celebrating contempt. “The worst.”
Anton Watts/Rosewood Collective
The couple tours the kitchen area, which includes a mini bonsai tree, small aliens who flamed a slice of a corndog, and a fried egg with the same aerodynamics as Saturn.
The woman tells Ramsay that he is allowed to use everything in the range of 51 test kitchen, including “Top Secret Alien Cooking Technology” – and the camera’s pans (no word games calculated) for a number of hexclad kitchen gear, including whiskeys, knives and a number of frying pans.
“Wait, it’s just a hexclad pan,” says Ramsay, picking up one. “I have these at home!”
“Unfortunately, it was leaked eight years ago,” the woman replies. “This pot was developed using material from a foreign spacecraft,” she says, pausing to place the pot on a burner.
Then a blue, holographic UFO appears and flows over the pan.
Anton Watts/Rosewood Collective
“You say that the pot I use to fry my bacon is made of flying plates?” Says Ramsay in disbelief.
The woman brushes his awe and says they have to meet with the “alien ambassador.” Ramsay turns to see an alien -like creature, complete with tentacles and tugging head.
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“Not her,” the woman says Ramsay. She then points to Pete Davidson. “Him.”
Ramsay is in disbelief, once again that Davidson is a stranger.
“All famous people are foreigners,” says Davidson, although Ramsay replies that he is not one. “I meant like really Famous people. ”
The small aliens, apparently done, flaming the corndog piece, giggles in response to Ramsay’s Crestfallen.
The Masterchef The host opened up collaboration with Hexclad in a statement that was shared with people.
“I want to be honest with you, hexclad hybrid technology are leagues in front of something in the industry – I knew it from the moment I got my hands on it,” he said. “And when something is so big, what do you do? Go bigger! We brought in Pete Davidson, created something that is completely outside this world and then planned to put it on the biggest stage round-Super Bowl. We had a brilliant time filming this one – just wait until you see it! ”
