Hexclad Super Bowl -Nonce draws Gordon Ramsay and Pete Davidson

Marketing Intelligence Platform Mediaradar found that the seven Super Bowl Nykomers spent overall spent $ 1.1 billion on ads from January to October last year-with each growth year to year. During a disputed election in the United States that was plagued by consumer uncertainty, the winer from home saw cooking and long -term products as a soft sale with the right delivery.

His partners in Rosewood Creative agreed.

“We are actually engaging with the product, and we are able to set the level of creative in these campaigns because we believe in the product,” said Rosewood Managing partner Amir Mohamadzadeh. “The way we wrote the manuscript, we can actually see that being a real scene that happens in real life: If a food —thant came to earth, we see that pan on that wall.”

To get in touch

With Gordon Ramsay already plays an active role with hexclad both behind the scenes and In its marketingWiner said there was no doubt that he would be part of the company’s first Super Bowl ad. Yes, Ramsay still has a three-michelin star restaurant, full restaurant empire, more TV shows, more sponsorships and a new Formula 1 partner to tend to, but Winer said he still asks hexclad leaders for sales figures and Planning for the company until 2026 and 2027.

“There is an advantage to having Gordon,” Winer said. “Gordon has a commitment to expertise and whether you are a fan of his shows or not, you can see the level of expertise he brings to them.”

But there is a question about how to present Ramsay as a spokesman and how to use his report with other celebrities. His recent spots for the online game Hay day and Welch’s fruit snacks hinted at his stabbing persona on screen as he tried to walk away from its use as a stone line.

With Hexclad, Ramsay simply acts as a knowledgeable, reserved foil for those in the area 51 piles around him. On the Super Bowl site – “Unidentified Stege President” – a general played by actor Jerl Prescott (all the Queen’s Men, The Walking Dead), that Ramsay exists, that foreigners exist, they are foodies and they want him to cook To them. She then hand over him a hexclad pan and informs him that his own cookware is based on Alien Technology leaked eight years ago.