Hexclad Super Bowl -Nonce draws Gordon Ramsay and Pete Davidson

Among the hungry CGI foreigners who warm up Ramsay’s signature meat Wellington in space is their ambassador, Pete Davidson – who suggests that all celebrities are foreigners and tells a violated Ramsay that he is not famous enough to be one. For Davidson, who took one step back from performances This year to focus on both personal health and the quality of his projects, a return to the Super Bowl ads was not a given.

“For Pete there is a notion of when you see him you get it, but I don’t think if I gave you 10 guesses about who you would throw you would immediately guess his name because he hasn’t been out A little, ”said Mohamadzadeh. “He appreciates to do a little less and make these roles more effective, so this role for him is a como, but it is an effective como.”

Part of this influence also felt behind the camera. Davidson’s ability to riff on sets and act jokes with Ramsay created tangible energy, as Mohamadzadeh said created for an enjoyable cinematic experience for Rosewood’s crew. Winer meanwhile hoped there would be space in the campaign for outtakes from Ramsay and Davidson’s back and forth.

The clips behind the scenes would only bulge an already significant campaign. Before the full advertisement was sent, Rosewood Ramsay had the visitor area 51, post on social and “leave breadcrumbs” to Tiktok-Sleuths to follow in the weeks that led to the Super Bowl 59. Kitchen Landside, Super Bowl-Bound Sales Campaigns after the event, and a 60-second online extended cut of the Super Bowl site ..

Through Rosewood’s 11-year history, Mohamadzadeh said the agency has worked under the belief that stories are traveling further on social media. While the Super Bowl itself will have tremendous reach, Rosewood wanted to build in a story that was not only worth sharing, but compelling enough to justify further study.

“You want to hear the background and you want to see his journey and how he was led there and why it was so important to the whole story,” said Mohamadzadeh. “If you want to make the big investments in the Super Bowl, architect a plan that creates entertainment and creates divorce online before the big release.”

A non-Alien concept

Hexclad pans Costs between $ 109 and $ 229 per Paragraph, depending on size and use. Full set of cookware ranges from a two-piece starting bundle of $ 180 to $ 3,000 for a 24-piece complete kitchen set.