“I want to return to my teens”: fans excited when Paulina Porizkova returns as an Estée Lauder Global Ambassador

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Paulina Porizkova has been announced as the new global ambassador for Estée Lauder. The author, actor and former supermodel got fame after Sports Illustrated Swimsuit question in 1984. The 59-year-old has also acted in films like Thursday, Anna and Knob .

Paulina has previously worked with Estée Lauder from 1988 to 1995 as a number model for the brand. The message marks her return to the beauty brand after thirty years. The Anti-Ageism activist will work on campaigns at Estée Lauder to promote inclusive and makeup products for all ages.


Fans are enthusiastic as Paulina Porizkova goes with Estée Lauder

Estée Lauder and Paulina Porizkova shared a collaborative institute on January 30. The post announced Paulina Porizkova as the new Estée Lauder Global Ambassador.

The brand welcomed Paulina in the heading by saying,

“We are honored to welcome the iconic @paulinaporizkov back to the #estealAude family. One of our most legendary faces, Paulina returns after 30 years as our latest #steeglobalambassador, this time not as a number model, but a role model. Paulina is one of the most influential voices that leads the conversation around aging, beauty and self -value.

After the post was uploaded, Estée Lauder and Paulina fans expressed their enthusiasm in the comment section.

“Now I cry with joy … I want to return to my teens commented .

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Fans excited as Paulina Porizkova goes with Estée Lauder (photo via Instagram)

“OMG SO HAPPY !!

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Fans excited as Paulina Porizkova goes with Estée Lauder (photo via Instagram)

“I remember I saw Paulina in magazines as a teenager and thought ‘how could anyone be so perfectly beautiful?’ Congratulations!

“I love her! She was the best number model for me. What amazing period: to know, eyezone, between Sea and Sky Collection, heading to the west …. it was so glamorous. I’m really happy. Welcome back beauty! ” A Paulina -Fan, @ex_caelis_Oblatus, posted.

“This is exciting because it supports someone that I respect-respect for her journey and her wisdom and her honesty. And a cracking good pinch of humor thrown in the mix. I hope Estée Lauder celebrates and partners with this woman not for Her beauty, but also for her brain and spirit.

“Kudos to Estee Lauder for this brilliant feature and congratulations Paulina with your groundbreaking advocacy for aging with authenticity and positivity,” added a user, @edgar_inspired.

“Has been screaming at @esteelauder to have you back for years! Tense for you and the company ,” Another user, @afuturewoman, posted.

Paulina Porizkova expresses her thoughts of becoming Estée Lauder Global Ambassador

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Paulina Porizkova (picture via Getty)

In the press release of Estée Lauder Paulina also gave a statement that said

“Over the past 30 years I have become a woman who has a voice, strong opinions and an even stronger feeling of myself. Estée Lauder approached me to work with them again not in spite of these values, but Because of them as opposed to the first time, this is more than one job.

She continued further,

“It’s my purpose – an opportunity to be exactly who I am, only talking about products I really love and believe in, and to show women all over the world that with age comes power and opportunity. This is about more than representation .


Estée Lauder releases their first campaign with Paulina Porizkova for Estée Lauder’s revitalizing Supreme+ products in the spring of 2025. She will also make campaigns for others Makeup and skin care products.