NHS comes under fire for ‘cringe’ cervical screening ad that tells women that they can ‘listen to Harry Styles’ during the procedure

NHS has come under fire for a ‘Bisarre’ ad that promotes cervical screenings that suggested that women could ‘listen to Harry Styles’ during the procedure.

A poster with the great British bake off star Laura Adlington, referring to the former One Direction -Super Star, was discovered by confused spectators in a fitness center in London.

Ball white text with a pink background read: ‘I will listen to Harry Styles next time I have my cervical screening.’

The poster was to promote the prevention of cervical cancer that took place last week from 20 to 26 January.

It has since gone viral on social media, but not everyone was convinced of the message, with some branding it ‘Bisarre’ and ‘Cringe’.

However, others praised it for raising awareness of the importance of cervical screening tests, especially among Gen Z, and said it would ‘save lives’.

The poster has attracted much entertained reaction online, with many creating jokes about it.

A person said, ‘What if we kissed in front of Harry Styles Cervical Cancer Screening Poster.’

Another one sent it on R/harry styles Reddit wire and said, ‘A friend saw this today in London and our group chat is confused? What are we missing here?

‘Are there any texts that could refer to this? Has Harry fought for smear test ?? Please help. ‘

A person wrote: ‘This ad is mute’;

‘It’s just the NHS marketing team that spends ridiculous amounts of money on another crringe -tema campaign’;

‘Bisarre campaign, but for everything that will encourage people to get their smear done! Also why is the lady from Bake Off?! ‘;

Others, however, said, ‘Ngl to see his name would seize my attention’;

“Frankly, a cardboard stroking test is a super unpleasant procedure. And listening to music you like can help relax and take your mind off ‘;

‘Lowkey this poster probably saved life if we think about it.’

Cervical screenings – which were previously called a ‘smear test’ – are a free NHS health test offered to women and all people with a cervix between 25 to 64 years.

They can help prevent cervical cancer by controlling for human papillomavirus (HPV), which can be transmitted through sexual contact.

Currently throughout London, only 58 percent of 25 to 49-year-olds are attending their cervical screening, with participation significantly higher for 50 to 64-year-olds of 70 percent.

In an attempt to raise the degree of participation, the NHS promotes the importance of the test through an annual week of consciousness.

This year’s campaign aimed to debunk misunderstandings about cervical screening including tips to help you feel more comfortable during your appointment, such as listening to your own music – which may include tunes from Harry Styles.

In a promotional video, Laura Adlington, 35,: ‘I will bring in some Harry Styles the next time I have my cervical screening. I think that would make it so much better.

‘Watermelon sugar high! It goes down very well. ‘

British singer Styles, 30, has a huge fan base and is best known for hits including watermelon sugar and as it was, as well as being a former member of One Direction.

All women between the ages of 25 and 64 are advised to participate in regular cervical screenings and should receive invitation letters in the post.

Between 25 to 49 years, women must receive one every three years, and every five years from 50 to 64 years. When you are 65 years of age or older, you only need one if a recent test was abnormal.

It comes after it was revealed that women unnecessarily suffer from irritating pain during cervical screening tests because they do not ask for simple adjustments that can make the procedure far more comfortable, experts have warned.

Using lubrication, a less speculum and letting a patient insert the tool can relieve the pain itself.

However, as few as one in ten women are aware that they are allowed to ask their NHS Healthcare Professional for such changes, according to a vote from Eve Appeal – Britain’s leading gynecological cancer organization.

Studies show that many women cite fear of discomfort and embarrassment as a reason to avoid their appointment.

Comment on the investigation results said dr.

‘You can ask for more time for your appointment, to the least speculum, any point. ‘

The study of more than 1,100 women ordered by the charity found that over half (56 percent) were not aware that they could ask the doctor or nurse to stop during the cervical screening if they wanted them to.

About 77 percent were not aware that they could ask for a smaller size speculum and 11 percent of women surveyed knew they could ask to be in another position for their screening test.

Few women – 12 percent – were aware that they could book a double deal to get more time for their cervical screening.

Every day in the UK, two women lose their lives to cervical cancer, and nine more get a life -changing diagnosis.

Cervical cancer can affect women of any age, but it is most common in the age of 30 to 34 years.

GPS also encourages women to participate in their cervical screening agreements and tell them about any concerns they have.

‘If you’re nervous or scared, take some time talking to the clinician about what you can expect and ask questions you may have. Remember, it’s your screening test and you have control, ‘GP Dr. Amir Khan.

The NHS aims to eliminate cervical cancer in 2040 with the use of cervical screening and the HPV vaccine.

Jab has cut cases of cervical cancer by 90 percent in England, figures show.

However, those who have been vaccinated still have to participate in cervical screening because there is still little chance that they could develop cancer.