Tim Hortons brings back-roll-up-the-rim cups

Hot drinking cups with rims that can be rolled up to reveal a price when the campaign starts on February 24th.

Chief Marketing Officer Hope Bagozzi said last year’s merger was all digital, and so many Canadians missed the action of rolling up the edge. (Teeth or thumbs?)

The campaign was first launched in 1986, but became known as Roll up the Rim to win until 2020, when the company moved the competition to a whole digital format. The shift was intended to prevent the staff from having to deal with rims that were gripped and sipped by customers during the Covid-19 pandemic.

Tims have been able to bring back cups with rolled rims, partly because it found a way to navigate health concerns; The winners now show Tims staff their winning rims before dropping them in a box.

Related: Tim Hortons celebrates 60 years with a musical extravaganza: “The last Timbit”

But the return of physical edge rolling does not kill the digital element of the promotion.

Customers will be able to earn “digital rolls” when buying selected hot or cold drinks, breakfast sandwiches, wrapping and other lunch and dinner foods, or when they bring a recyclable cup to fulfill their order, buy tims at home products or sign up to a Tim’s MasterCard.

Only hot drinking cups will be able to physically roll up, but they come in limited supply.

Due to the digital and physical nature of promotion, there will be two prize pools, but both will give customers the chance to win holidays, vehicles, gift cards, coffee and donuts until March 23.

Photo Credit: Tim Horton’s “Roll up the edge to win” branded cups that have an edge that can be rolled upwards to reveal a prize is seen on an undated distribution photo. The Canadian press/Ho-Tim Horton’s …