FSA in Parliament: Ticket Prizes A “Utilization of Farmer Loyalty”

Football Support Association Chairman Tom Greatrex appeared in Parliament today (February 4, 2025) to outline tabs concerns that clubs could use dynamic pricing to increase costs and exploit supporters loyalty.

The business and trade committee heard from a number of witnesses, including representatives from the Consumer Magazine, such as?, Citizens Advice and Ticketmaster.

In December there were reports that FIFA would introduce dynamic prices At the upcoming club World Cup while Clubs in Spain has experimented with surge prices.

“We start watching clubs introduce an” analog “version of dynamic pricing – they do not publish prices until they go on sale, and then they vary,” said FSA chairman Tom Greatrex. “At my club Fulham it’s £ 160 for Matchday tickets vs Manchester United, for the same seats against a ‘smaller’ team it’s £ 100.

“With FIFA and the World Cup there is a lot of demand and the next tournament is in North America. American sports have had dynamic pricing for some time.

“In the Premier League, ten clubs are now owned by Americans and they see the Premier League as” underrated “.”

“It’s not that prices would be cheaper, as some other industries have talked about – in football this is about driving prices. We are concerned as what we have seen in the last few years is what feels like the exploitation of supporters loyalty, ”added Greatrex.

He also pointed out that it was difficult to compare football with other sectors – you might go to see a music artist once, while supporters go every two weeks and are an important part of the very sight itself.

“I don’t want to start supporting Brentford instead of Fulham because their tickets are cheaper. So that’s why it feels like exploitation – we’ve seen a reduction and removal of concessions and dynamic pricing feels like another tool that could be used to maximize revenue from supporters.

“The loyalty of long-time supporters will end up being priced, especially at London clubs, where disposable visitors and tourists who want to watch a Premier League game (would be willing to pay much more) to the detriment of loyal fans who hold clubs in the hard times. “

You can watch the full session via Parliament’s TV here.

Top-Flight prices are too high after rising 19% from an already high base since the Covid-19 pandemic, and we see a shocking attack on the Premier League concessions. The picture in EFL is more mixed with less anger around the pricing of home prices – but we still support a venerable venue at all levels.

Our ongoing #Stopxploitingloyalty campaign also shines a light on prices on high top-flight-coming in contact if you would like to join your club.

The football management bill, which includes club engagement requirements with their followers on ticket strategies, is currently continuing through the House of Lords.

The FSA has been heavily involved in shaping the bill that has our full support – find out what you can do to support the bill here.