Comcast extends with NASCAR, introducing the fastest lap point

Comcast has renewed his partnership with NASCAR to continue his role as a leading partner in the Cup series as well as the Legal sponsor of the XFinity series.

XFinity is one of three leading partners for the Cup series along with Busch Beer and Coca-Cola, and its agreement was renewed for several years. The Court’s partnership dating back to 2014 was renewed for one year (2025).

In addition to announcing its extension, Comcast also introduced the program ‘XFinity Fastest Lap’ to this season. A driver and owner gets a racing point to run the fastest single lap in each race. It will be done in all three national series.

“We are not just going into the year 11 of our partnership,” said Matt leader, Vice President of Fire Partnership and Engcast Engcast. “We are starting for years one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to improve competition on the field in a way that has never been done before, and continues to get in touch with fans on new and Engaging ways. “

Comcast will also expand its partnership with NASCAR through several of its brands. XFinity Mobile has become the official wireless partner of NASCAR, and Xumo, the Joint Venture -Streaming Platform between XFinity and Charter, has become an official video and streaming partner of NASCAR. Through the latter, customers will be offered immersive viewing experiences and unique content.

“NASCAR is incredibly appreciated by Comcast’s continued partnership and their commitment to innovation and fan commitment in our sport,” said Michelle Byron, CEO Vice President and Chief Partnership and License Manager at NASCAR. “Their contribution in the last decade, from improving the fan experience to supporting social initiatives, has been invaluable.

“We look forward to building on success for our partnership during the 2025 season and beyond.”