Amazon Prime Video ensures NFL Playoff Game Rights through 2033

On February 8, 2025By Littum

After streaming its first exclusive NFL playing game in January, Amazon Prime Video is in line to air similar competitions in each of the next eight seasons, a NFL speaker confirmed Friday.

Amazon, who first squeezed its current NFL binding in 2021, has earned these rights after proving its ability to deliver record audiences digitally. In its third season is broadcast Thursday night football Exclusive average Amazon 13.2 million Viewers in 2024up 11% from the previous year. Average viewership among 18 to 49 years old-6 million per year. Kamp-were the highest in TNF History dating back to 2006 shared the company.

More from SPORTICO.COM

Its first exclusive playoffs competition-a ravens 28-14 shellacking of steelers-yarned 22.1 million average viewers, with a top of 24.7 million set. Amazon allegedly paid $ 150 million for that game after rejecting the opportunity to get a 2023 postal season competition (which peacock eventually streamed). It is unknown how much the company, with a $ 2.5 trillion market capital, uses rights to playoffs. It pays approx. 1 billion dollars a year for 16 TNF Competitions that do not include the Black Friday villages, Amazon has shown the last two seasons. Sports Business Journal Reported first that Amazon would stream the playoff game through the 2032 season.

NFL retains an opt-out option in each of its current domestic Media Rights Contracts After the 2029 season (or 2030 season in case of ESPN). At that time, the league could go deeper into business with tech companies like Amazon.

After the marks hit by Thursday night football On Prime Video, Amazon CEO Andy Jassy has monitored an extension of the company’s live sports strategy, including a $ 20 billion NBA Rights Grab. Amazon Prime Video Global Head of Sport Jay Marine has since also expressed potential interest in retrieving MLB and UFC rights. He also said he liked Amazon adding Super Bowl cover after the next round of media negotiations.

“NFL changed the way people looked at us,” Told Marine Washington Post Last year.

In particular, analysts have credited live sports by increasing Amazon’s advertising business, which grew 18% the year before to $ 17.3 billion in the last quarter of 2024.

The NFL, meanwhile, has expanded its streaming partnerships. Google-owned YouTube picked up NFL Sunday Ticket in 2022, while Netflix sent its first live NFL games in 2024.

“When you see what we are doing with Netflixes and Amazons and the peacocks in the world, I think it will be a very important progress for us in the context of media strategy,” said NFL Commissioner Roger Goodell in connection with his annual Super Bowl Week – press conference.

On Sunday NFL adds TUBI For the mixture that FOX’s free streaming service delivers its first Super Bowl.

Best of SPORTICO.COM