Polestar 2 comeback, polestar 7 SUVs will be keys to get bigger

In the short term, the Electric Vehicle Start Polestar’s goal is to go more distinguished: more premium, more performance, more luxury. Polestar 3 leads the way to start with $ 67,500 in the US, Polestar 4 comes at $ 54,900, and Polestar 5 will blow them all away with a projected $ 100,000 price tag.

But everyone knows that long-term EV success means going mainstream too. That’s why Rivian is making R2 and Lucid Motors has its upcoming project medium -sized electric models. Fortunately for anyone who is a fan of distinguished EVs who do not completely break the bank, Polestar also has big plans.

These plans come in the form of the new Polestar 7, the brand’s CEO told me in an interview, and the next generation polestar 2 sedan-as he has recently confirmed, has not died.

In particular, Polestar 7 will be a big thing for the brand when it debuts, CEO Michael Lohscheller told me. It will be made in Europe, even though the Chinese-owned Swedish car manufacturer has not announced a production site yet. It is expected to launch in 2027.

Photo by: Polestar

CEO Michael Lohscheller. Photo: Polestar

“We’re talking about a compact SUV. It’s a big segment,” Lohscheller said. “It’s also a big surplus pool for us as a company. I think it’s the fastest growing segment globally and we want to get our fair share out of it, and also make sure the polestar mark is a little wider – Not only with regard to price, but also with regard to volume.

He added, “It won’t replace Polestar 2. It will continue like a sedan, and then I think we will have a super-exciting portfolio.”

After low-volume-plug-in hybrid polestar 1, Polestar 2 put the beginning fire on the map and presented itself as one of the most effective Tesla Model 3 competitors on the market. It is received a number of upgrades during its lifetime, including switching its entrance level from front wheel drive to rear -wheel drive and adding more range and features.

Photo by: Insideevs

But Polestar 2 Sedan could only carry the brand so far on an SUV-crazed market. And it has another problem: It is made in China, which in the US means that it is subject to tariffs that provide a significant price increase. These days, the only 2025 polestar 2, you can buy, is the wide range of double engine with performance package for $ 66,200 – up to approx. $ 15,000 from last year.

These days, Polestar is focused on its latest models, Polestar 3 SUV and Polestar 4 SUV coupe, Lohscheller said. And these cars are unique to where and how they are built; Polestar 3 is made in South Carolina with Volvo EX90, while Polestar 4 is made in South Korea on a completely different Volvo and Geely Group platform.

But the next Polestar 2 will be built on a global EV platform that will eventually include all Polestar’s models, Lohscheller said. It also includes polestar 7. By keeping polestar 2 around, they can still appeal to buyers all over the world who want an electric sedan and AFFS more options for how to get into the brand, he said.

“I think Polestar 2 is a very successful car,” he said. “We’ve sold more than 170,000 of it. For a young brand like polestar it is a huge success. Many people like it and many people also move up from a polestar 2 to a polestar 4 or a polestar 3. .. change never the winning team.

Photo by: Insideevs

An artist’s rendition of polestar 7, based on Zeekr x SUV. Credit Ralph Hermens to Insideevs

But SUVs are where polestar really misses, Lohscheller said. He relieved when asked exactly how big it will be, although he referred to European C-segment-SUV’s thinking Volkswagen Tiguan, Audi Q3 or Toyota Rav4-what did somewhere between “compact” and ” medium sized. ” He also refused to say if Polestar 7 would be aimed at the Tesla model Y, although it feels like a sure assumption.

What is missing in the discussion is how much these cars can cost or what platform they could eventually use. Polestar’s owner, China’s Geely Group, manufactures many different EV and plug-in hybrid platforms, but is working to streamline its hardware across its many brands.

When I asked if Polestar 7 could pull from platforms or designs of other Geely Group EVs, namely Zeekr x and Lynk & Co Z20Lohscheller was cagey. “It wants the polestar DNA in terms of design, but also technology and performance,” he said. But he added that streamlining to a common platform will help Polestar cutting costs and move faster as the room grows.

“You have to control a lot of complexity with different platforms,” ​​he said. “Each car has a few thousand different part numbers. It also has a very significant cost advantage if you harmonize … You reduce your complexity, you improve your costs and I think your time for the market is also much faster. These are significant Benefits in the EV room.

But he added that as the car’s debut is several years away, polestar has time to find out how to Bypassing a potential US ban on Chinese software—Shithing polestar previously said would “effectively ban” selling vehicles in America.

“We find a solution,” Lohscheller said. “(The ban) is still ending, but we will spend the time between now and model year 2027 when these rules will start to be effective. The US is an important market for us.”

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