Brands that do not support Latinos? This is how the Coca Cola -Boy Cotta began on social media

On By Littum

Brands that do not support Latinos? This is how the Coca Cola -Boy Cotta began on social media

In response to the threats from US President Donald Trump To impose a 25% duty on Products imported from Mexico, The Latino Society has launched a call for a massive boycott against major US companies, including Coca-Cola, McDonald’s, Walmart and others. Under the slogan “Freeze Latino Movement,” This movement has gained traction on social media platforms such as Tiktok, Facebook, Instagram and X (Former Twitter), where users have shared messages that encourage people to stop consuming products from Brands they believe do not support Latinos.

The goal of the boycott is to protest against Immigration and trade policy It affects the Latino community while also sending a strong message about the purchasing power of this population. Among the marks most affected by this movement are Coca-Cola, Walmart, McDonald’s, And others.

Coca-Cola, the most criticized brand among Latinos

Coca-Cola is one of the most prominent brands in the Latin American market, especially in Mexico, where consumption per year. Resident of the drink is the highest in the world. However, the relationship between the company and the Latino community is strained since the beginning of Donald Trump’s second period.

A rumor has circulated on social media claiming that Coca-Cola dismissed more than a thousand Latino employees in Texas, who were later detained and deported.

The company has neither confirmed nor denied this information, but dissatisfaction within the Latino community has grown, which intensifies the calls for the boycott.

Another factor contributing to the setback against Coca-Cola is the fact that President Donald Trump’s favorite soda is dietary cook. In fact, the brand even gave a special edition bottle to mark the start of its second period.

What is the “freeze latino movement” and what is its actions?

The “Freeze Latino movement” not only promotes stopping the consumption of US products, but also aims to exert financial pressure through different strategies:

  • Only purchasing important products and prioritizing them of Latin American origin, especially from Mexico.
  • Avoid shopping on larger chains such as Walmart, McDonald’s and other brands.
  • Refrain from making large purchases, canceling subscriptions and avoiding unnecessary tax payments.
  • Supports local businesses and companies that support diversity, justice and inclusion (DEI).
  • Sharing content on social media with hashtags #latinofreezemovement and #latinofreeze.

ALSO READ: Walmart removes Spanish -speaking signage and products from stores

Which brands call to boycott in the US?

The list of brands included in the boycott is extensive and spans sectors ranging from retail to technology and the automotive industry:

Retail and trade

  • Amazon
  • Walmart
  • Goal
  • Sam’s Club
  • Home depot
  • Marshalls
  • ACE -hardware
  • Homegoods

Food and drinks

  • Coca-Cola
  • Starbucks
  • McDonald’s
  • Wendy’s
  • Dairy Queen
  • Baskin Robbins
  • Pepsi
  • Goya

Technology

  • Meta (Facebook, Instagram)

Automotive and equipment

  • Ford
  • Tesla
  • Toyota
  • Harley-Davidson
  • John Deere

The economic effect of this movement can be significant, given that the Latino community is a fundamental pillar of the US economy with an estimated purchasing power of $ 2.8 trillion.

Mexican brands, the alternative in the middle of the boycott

The organizers of the boycott urge Latinos to strategically support Mexican brands. They recommend the following:

  • Check the origin of products before buying. Mexican products start with the barcode “750”.
  • Avoid spending money on products from companies that have shown indifference to the Latino community.
  • Stay informed and spread the message on social media to reinforce the influence of the movement.

How many Mexicans live in the US?

According to 2023 -Data, approx. 37.99 million people of Mexican origin in the United States, making them the largest Latin American group. In total, the Latin American population in the United States reached 65.22 million by 2023 and is expected to grow to 97.99 million by 2060.

With regard to economic influence, Hispanic’s purchasing power in the US reached $ 2.09 trillion in 2021 and is expected to rise to $ 2.76 trillion in 2026. In addition, Latin American consumer spending is expected to reach nearly $ 1.9 trillion in 2024.

It is important to note that the Latin American population in the United States is predominantly native. Projections indicate that 83.97 million by 2060 will be native, while 27.25 million will be foreign born.

Source: Statistics

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