Simplicity works best for Homes.com

The advertisement: Homes.com had two 30-second spots under the Super Bowl 59. They were directed by Taika Waititi and starred Dan Levy, Heidi Gardner and Morgan Freeman.

The first place contained Levy and Gardner who reprise their roles as Homes.com’s owner and top sales manager, and did their best to convince their company lawyer to let them say what they think is true: Homes.com is the best shopping site for home.

Inside the conference room Workder the duo creative ways to get the lawyer to agree to let them use this claim. They even throw out a recognized actor Morgan Freeman who delivers a powerful will in a way he can only. However, he is also shot down.

Hot take: It is difficult to know if the simplified character of these two ads will resonate with this year’s Super Bowl audience.

Homes.com knocks on the confidentiality of Levy and Gardner, and a simplified tagline will cut through the volume of a typical Super Bowl broadcast. The only extravagant aspect of this ad is no matter what amount they paid to use Freeman’s voice, get him on the camera and play in these simple hijinks.

For an ad to work, repetition is the key. Homes.com took this theory a step further and implemented the philosophy within its ad, with the foursome constantly repeating that “Homes.com is the best.”

These ads were cute and I can’t help but keep going back to how simple they were. In the end, for Homes.com, it can be best.

See the Super Bowl 59 AD, “Not to say that we are the best,” below: