Fox’s Indycar -Marketing Campaign that draws nearly 90% positive social media mood

Fox Sports’ Indycar -Marketing Campaign has made waves in the racing world, and this has resulted in significantly positive social media for the property that enters its 2025 campaign, according to Data from Endeavor Analytics.

From this season, Fox Corp. To send out the Indianapolis-based open-wheel racial property events in a multi-year deal, and it filmed three ads with three drivers to gin up excitement on the way into the season opener next month.

The stains have been Risqué, with the first spotlighting to-time Indy 500 champion Josef Newgarden, showing a scene with a racing sperm along with having a como from Tom Brady. The other highlights three-time series champion Alex Palou and says he grew up kissing girls to get ready to kiss Indianapoli’s Motor Speedway’s famous brick. The third advertisement with McLaren Racing driver Pato O’ward is released at a time on the Super Bowl on Sunday.

Since last September in September, more than 22,000 items on social media have mentioned Indycar combined with the words “NFL” or “FOX”, with 71% of the engagements from the positions that came since January 12, when Fox released the Newgarden ad during the Buccaneers -Commanders NFC Wild Card game, according to Infegy Atlas -Data cited by Endeavor Analytics (a company under Endeavor’s umbrella). These positions generated 1.8 million engagements, with 71% coming through x and blogs.

Since January 12, there have been almost 170,000 engagements linked to the two specific advertisements where the mood was 88% positive, according to Infegy Data. Of the 12%that were negative or neutral, they were mostly from positions that suggested that Fox was not aware of NASCAR, or those about the sperm in Newgarden’s AD. Reddit contributed to 7% of these positions, while X contributed to 91%.

Since January 29, Indycar on Fox Instagram account has earned over 825,000 video views for the two spots and more than 55,000 commitments as part of a partner with Indycar, Fox Sport Analytics. Meanwhile, the two ads generated about 27,000 views on YouTube and 2,000 engagements on this platform through January 29.

Fox’s marketing campaign around Indycar has caught the eye of some NASCAR fans who thought the network did not show the same level of attention to the stock car’s property. Fox has announced around the Daytona 500 this season, including with ad lectures by NFL advertising Kevin Burkhardt, but the 30-second commercial it produced on its way into the season shooting their new spots.

But Brian Herbst, NASCAR CEO Vice President and Chief Media and Revenue Officer, SBJ said NASCAR is not concerned with the level of promotion Fox has given it this season, pointing out that Indycar is new to Fox this year while NASCAR has been on Fox since 2001. NASCAR SEASON OPENING COOK OUT CLASH Exhibition at Bowman Gray last Sunday drew 3.08 million viewers on Fox.

Herbst: “I have no worries). … they have promoted Nascar through each of their NFL playing games. I would also expect more under the Super Bowl. Each time a media partner has a new sports property moving over to their portfolio – then Indycar with Fox, and I would expect the same with NBA with NBC – would you expect a promotional campaign to educate the fan base for the special sports property … Fox Do a great job of promoting each of their sports properties as if they have promoted UFL last year. At any time there is a new real estate launch with Fox, they get behind it in a larger way, but we certainly love the marketing and promotional support we get from Fox appreciate the relationship. They do a great job of promoting our sport, especially in (Leadup) for NFL playing games when you enter Daytona 500. ”