Duracell drives a battery -powered Tom Brady in Super Bowl 59

Tom Brady has always worked Overhuman, and now we finally know why.

In its first national Super Bowl site, Duracell revealed that the seven-time Super Bowl winner is actually powered by battery-specific Duracell variety.

30-second ad, which was sent in the first half, begins with a shot of Brady with his Fox NFL-Kohost Kevin Burkhardt. The two discuss the teams’ performances from the first half when Brady, who is about to offer his thoughts, freezes and seems to shut down.

Given that Brady and Burkhardt actually call the Super Bowl 59, the initial setup of the place will probably trick the audience at first as it seems the game has returned from a commercial break. In 2023, Tubi performed a similar Super Bowl -Stunt, where he shot the audience to believe that someone at home had changed the channel.

But this time Ruse is short -lived. The record’s realism quickly gives way to comedy when a lab coat -loaded bodybuilder rushes on stage. The Hunky Brainiac is a new character, called The Duracell Scientist, first introduced in November as part of the brand’s built various campaign.

The scientist grabs Brady’s arm to reveal that someone has mistakenly used generic batteries to operate the former quarterback.

“Who put these in Tom?” The scientist asks. “Only Duracell has ingredients in power improvements. Therefore, winners like Tom here run here only at Duracell. “

When Brady Powers rises, Burkhardt asks if he’s in order.

“Why do everyone still ask me that since the Steken?” Asks Brady, visibly annoyed. Quip is of course a reference to Netflix’s Stege by Tom Brady last May.

“Must go,” says the scientist. “Gronk is down again.”

Embraces the scientist

For Duracell, its first step comes into the big game as the brand is looking to introduce the audience to a significant update.

In recent months, the company has introduced both a new spokesman, Duracell scientist and a new tagline, “built differently.”

The Duracell scientist is the first character to represent the brand in the United States over 36 years. He first debuted in a North American campaign created by Vaynermedia, Duracell’s long -time partner and recently named Agency for a record. Vaynermedia is also responsible for the Duracell Super Bowl site.

Since his debut, the character has made the rounds in ads, social media and sporting events, including Formula One race with Williams Racing. His technical background is a NIKK to the actual researchers working at Duracell, part of a broader suggestion to emphasize the battery’s power increase technology.