Duracell drives a battery -powered Tom Brady in Super Bowl 59

In addition to his new mascot, Duracell has also made plays to find out that there is more prominence in pop culture. In June 2023 and May 2024, the brand collaborated with reality -tv personality and Vanderpump Rules Star Ariana Madix for a number of ads.

Outside of North America, Duracell continues to use his pink bunny -mascot, which debuted for Formula 1 last year when it joined Williams Racing at the Monaco Grand Prix.