Hailee Steinfeld uses ‘Society’s Fixation On Women’s Breasts’ for a good cause

Hailee Steinfeld and her Buffalo Bills Quarterback fiancé Josh Allen maybe look Super Bowl Lix from home. But the Oscar-nominated actress will still perform during the big game, starring in a Super Bowl advertisement about breasts.

Steinfeld’s new commercial shows the 28-year-old star in full glam mode as she hits the red carpet in the middle of flashing light from Paparazzi’s cameras. “Let’s give breasts the attention they deserve the most,” she says. With that, she means focusing on breast health.

It’s part of Novartis’s new “Your attention please“Campaign focused on redirecting the emphasis on women’s bodies to something much more meaningful: early detection of breast cancer. Steinfeld tells Yahoo Life that it’s a message she’s “honored” to help spread.

“It is so empowering to take society’s fixation of women’s breasts and transform it into what we have turned it into, which increases the attention for a much more serious cause,” she says.

It is estimated 1 out of 8 women In the United States will develop breast cancer at some point in their lives. When the diagnostic rates climb – especially among younger women – Steinfeld is determined to catch the attention of people her age, who may think they have plenty of time to worry about whether their breasts are healthy or not.

“You hear about all these things and you think you’re doing well. You are young, you get there when you get there, you handle it down the road. And then it sneaks up on you, ”she says. “Knowing that we can start being shown as early as our 20s is so important. … There are life -saving consequences within it. “

Screening guidelines recommend that women start to have regular mammograms at the age of 40. But it is important that younger women follow monthly breast self -examination and are proactive in identifying any risk factors (such as genetic markers or a family history with breast cancer ) that may have requires to be screened before. “I learn the importance of doing it before rather than later,” says Steinfeld, who completed one Risk assessment Recommended by Your quattensionlease.com. “It takes minutes and opens a bigger conversation that is definitely worth having as soon as possible.”

Steinfeld hopes the campaign allows young women to get their own risk assessments and follow up with their doctors in case of increased risk. “I am so grateful to have the opportunity to share with a 25-year-old that there is so much power in knowing your body and knowing your risk and prioritizing your breast health (and also) your health in general,” says Steinfeld, ” I think this will help start that conversation with their families, with their doctors, with friends, with women in their circle. ” She thinks the “naughty” of advertising will help people talk. “I hope it’s a conversation starting.”

Being aware of her health as a whole has been in Steinfeld’s PlayBook for a while. “Day to day I just check in with myself and meet myself where I am, to give myself patience and treat myself with kindness,” she says. “I know that a wellness routine can change and look different as you get older, depending on your schedule, your work, your surroundings, no matter what it is.”

She has been talking about her in the past Favorite training routines. Today, she is most focused on moving her body for the sake of her mental health. “I love a good workout. I love what it does to me mentally more than anything else, ”she says. “Waking up early in the morning and going to the gym is not always the most wonderful thing, you know when you could lie in bed and stay warm and be cozy. However, I love the feeling of actively taking steps that I know my body, and my mind thanks me for and benefits from. “