What is the story behind Tom Brady and Snoop Dogg Super Bowl ad?

On February 10, 2025By Littum

New England Patriots owner Robert Kraft and the team’s former quarterback Tom Brady have joined forces on a new advertisement of fighting racism.

Kraft’s foundation for fighting anti -Semitism released the advertisement that will play under the Super Bowl on Sunday, called “No need to hate.”

“I am concerned about what is going on in the country,“ force told USA Today Sports. “With the ad I try to show how we can be better.”

The foundation Previously had a Super Bowl site During last year’s games; The commercial, called “Silence,” Highlighted Dr. Clarence B. Jones, a leader of civil rights who helped draft Dr. Martin Luther King Jr.’s “I Have a Dream” speech.

See the advertisement with Tom Brady, Snoop Dogg

The 30-second commercial features of Brady and rapper Snoop Dogg, naming several common reasons why people hate each other, from looking at talking differently.

“The reasons for hatred are as stupid as they sound,” the screen reads.

The rapper adds, “I hate that things are so bad that we have to do an advertisement about it,” before the couple goes off the screen.

In a statement to the United States Today Sports, Brady said he is “honored to stand with” the basis for fighting anti -Semitism.

“This Super Bowl, football is on my mind, but it is something even bigger – to build a world where hatred has no place. The no need to hate campaign is not just a message; It’s a movement. I am proud to be a part of it and I hope you will join us, ”the statement states.

Snoop Dogg said partly in a statement to the US Today Sports: “It doesn’t matter what your background is, how you look or where you come from, hate is never the answer. It’s time we all start watching That for what it is and together, take a stand against hate.

How much does a Super Bowl advertising cost?

A 30-second commercial under the Super Bowl 59 costs about $ 7 million, According to USA Today at Meter.

Companies have reported paying as much as $ 4.5 million for pre-game ads and about $ 4 million for ads after the game, As per Variety.