How much does the 2025 Super Bowl advertising cost? Here is the price tag on ads this year.

Before evening Super Bowl 59The Philadelphia Eagles and Kansas City Chiefs aren’t the only ones dreaming of touchdowns. Brands and advertisers with millions running on success for advertisements to be sent under 2025 Super Bowl -Release Hope to score too. Here’s a look at how much money goes into the Super Bowl ads and why advertisers say the high cost advertisements are worth it.

How much does the Super Bowl advertising cost an average of 2025?

On average, advertisers accuse close to $ 8 million for a 30-second place under the Super Bowl Lix, Peter Bray, founder and performing creative director at Agency Bray & Co., CBS Moneywatch told. He estimates that approx. 51 minutes of advertising has been sold to the approximately three to four hours of broadcast this year, making the total amount of ad sales somewhere in hundreds of millions.

Almost at $ 8 million price tag is nearly a million dollars more than the $ 7 million it cost for a 30 second place in the Super Bowl 2024. Commercial air time during the NFL championship in 2023 was also about $ 7 million in 30 seconds, a 55% jump from 2019. The Super Bowl advertising costs are “creeping up,” said Bray, who believes the advertising revenue for the broadcast will soon reach $ 1 billion.

“I believe in three years that it will hit a billion dollars in ad sales. And it has never happened before the planet. That’s the hugeness of this event,” he said.

Why are the Super Bowl ads so expensive?

“It’s also the advertising industry’s Super Bowl,” Bray said. “It’s the one time of year when the public actually cares about advertising, so it’s an exciting time.”

And social media, he says, has only made the broadcast more important.

“It has actually made advertising in the Super Bowl more relevant than ever because what has happened is with all these different platforms, it is very difficult to find a large audience at once,” Bray said. “Someone can advertise as an advertiser at Tiktok or on Instagram … all these different advertising options. But you may be duplicated because the audience on Tiktok, maybe 90% is the same audience on Instagram, so there’s a lot of duplication”

More than 120 million people are expected to see the Super Bowl -Lix on Sunday, which is sent on Fox and Livestreamed free at Tubi. To keep these viewers transfixed, brands will try to use humor, feelings or a famous actor to create a cultural moment that a mass audience can engage in collectively.

“Comedy can be a safe route for brands and you won’t share your audience at all, so comedy makes sense. There are more celebrities used than ever,” Bray said.

Depending on a celebrity fame, they can add anywhere from less than $ 50,000 for a short como to millions of dollars. Bray said he estimates the tab for most stars that appear on a Super Bowl site to be in the area of ​​$ 2 million.

Dunkin ‘is using big – and winning

For his role in a Dunkin ‘ad last year, meanwhile Ben Affleck was paid nearly $ 10 million, CNN reported; It was his second performance in a Super Bowl advertising for the global donut and coffee giant.

Dunkin ‘First contained Affleck -A Boston -Indborn and Actually Dunkin’ Donuts -Fan -In its Initial Super Bowl -Nonce in 2023. The 30-second place, which included a como of his then wife, Jennifer Lopez, got 7 billion impressions for the company after his first broadcast, according to Dunkin ‘President Scott Murphy in a 2024 interview with contractors magazine. The ad was produced by Artists Equity, a company founded by Affleck and Matt Damon in 2022.

A multipart -campaign followed, including A promotion with Gen Z -Rapper Ice Spice. The story culminated with Dunkin’s 2024 Super Bowl ad, a comic 60-second space that introduces the characters Dunkings, an ambitious rap group Affleck forms with Matt Damon and Tom Brady, dressed in bright orange and pink track suits.

One year and many Sold out Track suits later, Dunkin ‘and Affleck return to their Third Super Bowl -Annoncing, which Features Casey Affleck and “Succession” star Jeremy Strong.

“Ben Affleck is a great combination with Dunkin ‘,” said Bray, “not because of him as an actor or director, but how he is perceived in popular culture.” Jeremy Strong from ‘Succession’, he is a boiling guy, but he is known as a method actor. Dunkin by this … They associate who these celebrities are like humans rather than actors to the brands. And it gives a truly powerful ad. “

How much did the Super Bowl advertising in recent years cost?

Super Bowl ads go back to the first Super Bowl in 1967. Two networks sent the game, with a place of 30 seconds cost $ 37,500 on NBC and $ 42,500 at CBS, According to to a timeline for ad prices listed on Sportingnews.com. AD prices have mostly risen since then, with costs to half a minute’s ad, which breaks $ 1 million in 1995 and reached $ 5 million in 2017.

What is the most expensive Super Bowl ad ever sent?

The most expensive Super Bowl -Advertising Over time is Amazon’s “Mind Reader” ad Sent During the Super Bowl LVI in 2022. With the real couple, Scarlett Johansson and comedian Colin Jost from “SNL,” it is reported that the 90-second site has cost $ 26 million to produce, according to Experience Management Site Qualtrics.

What is the cheapest Super Bowl ad ever sent?

The cheapest Super Bowl -Annonce ever made appears to be a Commercial At a startup company called Lifeminders.com, which was sent in 2000. The 30-second advertisement was made by three internal freelancers with a budget of less than $ 5,000, according to video marketing platform Wistia.

Offering “Very personalized emails on topics you are asking for,” drew the loving spot with a low budget 700,000 people to its site in the week after the Super Bowl, according to sayings. Unfortunately, it seems that the company is no longer in business as the domain name is stated as Accessible.