Duolingo Owl is dead: a study

Duo, a Bona Fide Gen Z icon, has been central to Duolingo’s social media strategy in the last three years, especially at Tiktok, where the brand has 14.5 million followers.

The character has found fame that interacts with trend sound and memes on the platform. SEE: DROKS UP ON Charli XCX and Troye Sivans Sweat Tour and tries relentlessly to catch Dua Lipa’s attention.

Duolingo’s stunt is reminiscent of the plants’ decision to kill and revive, its mascot Mr. Peanut in 2020 Super Bowl.