Beloved McDonald’s will return in 2025, the company’s president confirms

(NEXSTAR) — There are a few menu items that McDonald’s fans will patiently await between their occasional returns, such as the McRib and Holiday pie. But there’s one thing that some might argue is long overdue for a reappearance at the Golden Arches: the Snack Wrap.

Snack Wraps — variations of these can still be found international — contained chicken, lettuce and cheese, all wrapped in a warm tortilla. They were launched in 2006 and were later followed by an Angus offering. The latter was fell in 2013 when McDonald’s made menu changes while removing the original Snack Wrap in 2016 over complaints that it took too long to make.

Some individual franchises held on to Snack Wraps, but by 2020 the offerings were removed from all US McDonald’s restaurants. In the years since there have been petitions, social media campaignsand even failed attempts to use celebrities of Snack Wraps as leverage to bring them back.

However, the item’s absence appears to be coming to an end.

“The Snack Wrap will be back in 2025,” Joe Erlinger, president of McDonald’s, told “Good Morning America” host George Stephanopoulos Thursday. “This has a cult following, I get so many emails in my inbox about this product. It will be back in 2025.”

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Unfortunately, Erlinger wouldn’t share any further details, such as when exactly the beloved menu option will return, citing “competitive reasons.”

McDonald’s did tease a new iteration of Snack Wraps exactly two years ago after announcing that it would expand its chicken meals to meet consumer demands. It included expanding McCrispy “to nearly every market worldwide by the end of 2025 and expanding McCrispy to wraps and tenders.”

In recent years, most national fast food chains have expanded into the so-called “chicken sandwich wars.” After the successful launch of a chicken sandwich by Popeyes in 2019, competitors such as McDonald’s KFC, Wendy’s, Burger King, Chili’s and even Taco Bell spent much of the pandemic years unveiling new chicken offerings.

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Unfortunately for McDonald’s, that included Snack Wrap copy-cats of KFC, Burger Kingand Wendy’s.

Nexstar contacted McDonald’s for additional information about the Snack Wrap return, but did not immediately receive a response.

KTLA’s Iman Palm contributed to this report.

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