Uses 7 million USD for 30 seconds, brand confirms Rob Gronkowski & Drew Brees partnership for Super Bowl ad

As for NFL personalities that will last a lifetime, Rob Gronkowski and Drew Brees are just two of the names that come to mind. Gronkowski (aka “Gronk”) is a four-time Super Bowl champion who was a man of size on and off the field. He holds the NFL record for most receiving touchdowns in a season by a tight end with 17 in 2011. His highlight plays and down-to-earth wit have made him a fan favorite and popular supporter.

Super Bowl MVP Drew Brees and New Orleans Saints legend has long been admired for his accuracy, vision and big plays. They are a powerhouse couple and they are now taking their chops to the commercials. Gronk and Brees x Bounty create a humorous, relatable campaign for the Super Bowl. “You can’t have football without wings and you can’t have wings without Bounty,” Gronkowski teases us with the same good wit we’ve grown accustomed to via Instagram. We’ve all seen it before, football and messy wings, Bounty is the reliable one.

Rob Gronkowski and Drew Brees teamed up for Super Bowl LIX to showcase Bounty’s MVP-proven prowess when it comes to handling some game day mess. Bounty brought the party to New Orleans with a “House of Wingman” activation at Super Bowl LIX Radio Row, where they got their wings (a lot) and Bounty paper towels (of course) to mop up all the spice. Gronk has been no stranger to wild behavior, but he’s already open about his obsession with buffalo wings, admitting that it’s not just the taste, it’s also the waste, a waste only Bounty can tolerate. This isn’t the first time Gronk has made the mark: his “Gronk & Friends vs. Buffalo Wings” match during Bounty’s Super Bowl LVII ad campaign, with Aiden Hutchinson and Austin Ekeler, made the ad campaign even crazier thanks to the work of Warner Media. As Gronk would put it, “Wings are great, but with Bounty the cleanup is even better“

But this isn’t Gronk’s first Super Bowl commercial rodeo. Over the years, he’s appeared in countless hit spots, including his hilarious turn in FanDuel’s “Kick of Destiny” campaign. Along with Drew Brees, Gronk will once again bring some football swag to Bounty’s Super Bowl ad. They know how to entertain, but it’s crazy to think that companies will shell out $7 million for 30 seconds. It’s like Jordan Belfort throwing money around like it’s Monopoly money.

$7 Million in 30 Seconds: The Ultimate Super Game

Super Bowl ads are getting more expensive, this year reportedly costing up to $7 million for a spot on Fox. Yes, $7 million for one minute of airtime. No wonder companies are gearing up with star-studded, fever pitch commercials that we can’t get enough of after the final whistle has blown, and some advertisers will pay top dollar for the mega-view. Nike’s $15 million ad featuring LeBron James and Serena Williams in 2023 is another example of how far brands will go to make the best impression. Another example is Apple’s 1984 ” Think differently” ad, which was a brand investment in a powerful ad with a big story, Orwell-inspired ad and Google’s emotional “Loretta” and Amazon’s satirical “Before Alexa” – both costing $16.8 million – broke Super Bowl advertising records in 2020. The story of love and memory, Google’s “Loretta,” really got voice assistant technology moving.

There will also be some fresh faces in the Super Bowl commercial ring in 2025. And there’s also Häagen-Dazs ice cream, so this will make the commercial break cool and indulgent. YouTube video streaming service Tubi will also debut, joining the long list of digital services bidding for prime advertising spots. Famous cracker brand Ritz and grocery delivery service Instacart are also launching their Super Bowl ads with fresh energy and messages. And as these new brands storm onto the Super Bowl field, we know the market is still changing. These new faces will have to do something different than the rest of the tumult, but they will blow up with thought and storytelling.

The young are cool, but the old guard can’t stop killing the Super Bowl advertising race. Hellmann’s Mayonnaise, PepsiCo Mountain Dew, Jeep – they’re all coming back this year. And then there’s Reese’s, Hershey’s flagship candy brand that Super Bowl viewers have long loved. Doritos and Frito-Lay are also back for another round of snack commercials that we’ve all grown accustomed to seeing before the big game. So do Taco Bell, Nestlé’s Coffee-Mate, Totino’s Pizza Rolls, Coors Light, Pringles, FanDuel and GoDaddy. And these brands know what to do: jingles, jokes, star power, the kind of stuff that makes you laugh, laugh, cry. It’s the old recipe and it still works.

With Super Bowl LIV right around the corner, you can bet that commercials will once again be a big attraction in the game. And with Gronkowski and Drew Brees teaming up with Bounty, the ads will have the Super Bowl fun and excitement we know it’s capable of. We still get the feeling that when the iconic commercials hit, we’re in for a treat, both on and off the field.