‘You’re not supposed to say that out loud!’: Baldur’s Gate 3 developer responds to analyst who says some game makers ‘hope’ Grand Theft Auto 6 will cost up to $100 at launch

Larian publishing chief Michael Douse warned that game companies are saying the quiet part loudly, after industry analyst Michael Ball wrote that some of them hope Grand Theft Auto 6 will launch with a price of at least $80, and possibly as high as $100.

The remark came in Balls “State of Videogaming in 2025” report, which lists Grand Theft Auto 6 as one of several “potential new ‘growth engines'”, along with things like user-generated content, the release of the Switch 2, and the growth of “non-core” markets.