Netflix increases subscription prices 2025

Netflix has announced its latest price adjustment, marking the first-ever increase for its ad-supported plan and raising prices across all US subscription tiers. The changes, effective immediately, reflect the streaming giant’s continued investment in exclusive programming and expansion of live content.

The ad-supported tier, introduced at approx. $7 USD per month in 2022, will now cost approx. $8 USD. The standard level without ads experiences a significant increase and increases by approx. $3 USD to about $18 USD per month, while the premium plan jumps $2 USD and reaches around $25 USD.

The announcement comes amid unprecedented growth for Netflix, which reported its biggest quarterly subscriber increase ever. The platform added 18.9 million new users in the last quarter of 2024, doubling analysts’ expectations and reaching a milestone of 300 million global subscribers.

This increase in growth stems largely from Netflix’s expansion into live content. Recent successes include Jake Paul vs. Mike Tyson boxing match and the platform’s inaugural NFL Christmas game broadcasts, both of which achieved record ratings. Original content also continues to perform strongly on the platform, with Play octopus season two attracts 68 million viewers in its first week of release.

Netflix has also introduced new subscription options, including an “Extra Member With Ads” feature that allows ad-supported subscribers to add external users for approx. $8 USD monthly, comparable to the nearly $9 USD fee for ad-free subscribers’ additional users.

Despite the price increase, Netflix remains a cornerstone of the streaming industry.