Amazon.com price target raised to $260 from $230 at Raymond James

Raymond James raised the firm’s price target on Amazon.com (AMZN) to $260 from $230 and maintains a strong buy rating on the stock. The firm remains bullish on the Internet sector, singling out Amazon as one of its top picks, and telling investors in a research note that the coming year marks a pivotal moment for GenAI commercialization as concerns about capital expenditures can be mitigated as assistant-oriented use cases rapidly develop tap into more agentic flows across consumer and enterprise software and HardTech applications. While there are still a few “wild cards” linked to tariffs, AI regulation, antitrust and TikTok, the macro is more stable, the firm says.

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