Paulina Porizkova returns as the face with Estée Lauder

Estée Lauder announced that supermodel and anti-agism activist Paulina Porizkovareturns to the brand as its latest global fire ambassador. Porizkova served famous as a number model for Estée Lauder from 1988 – 1995, which appeared in some of the brand’s most famous campaigns and solidified her inheritance as a beauty industry icon. The development of the partnership between Estée Lauder and Porizkova marks a new kind of collaboration with a common mission to redefine beauty standards. As one of the most powerful and authentic voices that lead the conversation about aging, beauty and self .

Along with being one of the most professionally photographed women in the world, Porizkova is a Czechoslovak-born actor and writer. She was the first central European woman who appeared on the front of Sports illustrated Swimsuit question in 1984. In 1988, she became one of the highest paid models in the world as the face of Estée Lauder. She has starred in 16 films and a number of TV shows as an actress and served as part of the judging panel of Cycle 10 of America’s next top model. Her debut novel, A model Summerwas released in 2007 and her non -fiction -debut, Nothing filter: the good, the bad and the beautiful was published in November 2022.

“Over the past 30 years, I have become a woman who has a voice, strong opinions and an even stronger feeling of myself. Estée Lauder approached me to work with them again not despite these values, but because of them, ”said Porizkova. “Unlike the first time, this is more than one job. It is my purpose – an opportunity to be exactly who I am, only talk about products I really love and believe in, and to show women all over the world that with age comes power and opportunity. This is about more than representation. It’s about being seen and celebrated. “

Porizkova supports skincare and makeup products that authentically adapt to her pro-aging values ​​as she runs conversation and promotes communities on the topics she is most passionate about.

“Today, a milestone is marking for the brand as we offer Paulina back to the Estée Lauder family; This time not as a number model but as a role model, ”said Justin BoxfordGlobal Brand President, Estée Lauder. “Paulina’s voice, authenticity and ability to connect with women at the deepest level is the embodiment of everything Estée Lauder stands for. She changes the conversation about aging and we will be the megaphone to help reinforce her message. “

Porizkova’s first campaign will debut in the spring of 2025 across printed, digital and in the store in support of Estée Lauder’s revitalizing Supreme+ franchise. Porizkova joins Estée Lauder’s current list of global talent, including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, IU, Karlie Kloss, Shu Qi and Yang Mi.