Marvel denies using AI in ‘Fantastic Four’ poster

In response to a wave of setback on Tuesday morning, Marvel denied that any artificial intelligence was used in the creation of a new poster for “The Fantastic Four: First Steps.”

After months of expectation and secrecy, the study revealed the first trailer to “Fantastic Four: First Steps” on Tuesday for widespread praise and excitement. However, the positive reactions to the trailer were quickly complicated as social media users began to notice alarming inconsistencies, including people with four fingers instead of five and two women with the same face, in a promotional poster for “Fantastic Four” released In connection with his first teaser.

See that poster below:

"The Fantastic Four: First Steps" poster
(Marvel Studios)

Users flooded social media platforms like x and bluesky with Posts singing out Each of the poster’s strange details and accuses Marvel of using AI to create promotional art instead of hiring human artists. Despite what many suspects, a Marvel spokesman to TheWrap confirmed that AI was not used in the creation of these posters.

The quick-trigger-negative reactions to the posters come at a time when more and more studios and films are implementing AI in their workflow. The “Brutalist” recently came under fire for his alleged minimal use of AI, just as “Late Night with the Devil” last year. Marvel Studios even received tremendous criticism in 2023 for using AI to create the opening credit sequence for his Samuel L. Jackson -led Disney+ series “Secret Invasion.”

In this case, however, it seems that there are no AI Controvers found in Marvel’s early “Fantastic Four” posters.

“The Fantastic Four: First Steps” is set to hit theaters on July 25.

Ebon Moss-Bachrach, Vanessa Kirby, Pedro Pascal and Joseph Quinn in "The Fantastic Four: First Steps" (Marvel Studios)