Openai, set to make first ad with Super Bowl -Spot, reports Wall Street Journal

(Reuters) – Chatgpt Maker Openai is expected to broadcast his first TV commercial during Sunday’s Super Bowl, reported the Wall Street Journal on Wednesday and cited people who are familiar with the case.

The Super Bowl is among the world’s most sought after TV events for advertisers, considering his enormous guaranteed audience, with a prize placed on creativity as the Super Bowl advertising can generate excessive humming.

The Super Bowl ad would be Openai’s first step to commercial advertising, the newspaper said. Rivals like Google ran ads promoting its AI skill during last year’s Super Bowl.

Openai did not immediately respond to a Reuters request for comment.

The price of a 30-second ad space in 2025 Super Bowl has gone for up to $ 8 million, said Adweek’s Chief Content Officer Zoe Ruderman, an increase from about $ 7 million for a similar place at CBS last year.

The Super Bowl 2024 drew an estimated 210 million viewers. The 59th Super Bowl is scheduled to take place on February 9 at 1 p.m. 18:30 one (2330 GMT). The NFL Championship Game takes place in New Orleans at Caesar’s Superdome, home to New Orleans Saints, with a capacity of 83,000 spectators.

Sam Altman’s Openai, which is part -owned by Microsoft, released Chatgpt at the end of 2022 and reached over 300 million weekly active users two years later.

The AI ​​developer, who is in conversations to raise up to $ 40 billion for a $ 300 billion valuation, hired his first Chief Marketing Officer Kate Rouch last December, says Media Reports.

(Reporting Anusha Shah in Bengaluru; Editing Alan Barona)