Amazon’s advertising business grew 18% in the fourth quarter

An Amazon storage and distribution center in an industrial park in Montreal, Quebec, Canada, Thursday, September 1, 2022.

Graham Hughes | Bloomberg | Getty Images


Amazons Online advertising business logged $ 17.29 billion in the fourth quarter, an increase of 18% from a year ago. Analysts examined by Streetaccount expected Amazon to report $ 17.4 billion ad revenue.

The online retail giant revealed its latest advertising sales results on Thursday as part of its fourth quarter earnings. The company said sales in the fourth quarter were $ 187.79 billion, which was ahead of the analysts’ estimates of $ 187.3 billion. But the company’s shares fell with disappointing guidance for the current quarter.

Amazon’s online advertising device has grown significantly over the years and is the third largest platform in the global digital advertising market that bakes alphabet and meta, according to data delivered to CNBC of Emarketer.

Meta Last week, sales reported in the fourth quarter that rose 21% years over year to $ 48.39 billion.

Alphabet Also reported its earnings in the fourth quarter last week, saying its Google Advertising Sales and YouTube advertising revenue came at $ 72.46 billion and $ 10.47 billion, representing an increase of 11% and 14% from the previous year before .

Growth in AWS is the key to Amazon's earnings history, says Truists Securities' Youssef Squali