Google joins US companies that give up recruitment goals for diversity

Google has become the latest major US company to scrape its goals to recruit more workers from underrepresented groups, understands BBC News.

The decision to abandon diversity, equity and inclusion (DEI) The recruitment goals come after the company conducted an annual review of its business policies.

The technology giant also reviews some of its other DEI programs.

US President Donald Trump and his allies have regularly attacked DEI policies. Since his return to the White House just over two weeks ago, Trump has ordered public agencies to eliminate such initiatives.

“We are obliged to create a workplace where all our employees can succeed and have equal opportunities,” a Google spokesman said.

“We have updated our (annual investor report) language to reflect this, and as a federal contractor, our teams also evaluate changes required by recent court decisions and executive orders on this topic.”

The story was first reported by the Wall Street Journal.

Between 2021 and 2024, Google’s investor reports declared its commitment to making “diversity, justice and inclusion of part of everything we do”. This line is not in its latest report published Wednesday.

In recent years, Google had been an obvious supporter of the DEI target, especially after Murder of George Floyd in 2020 And the protests that followed his death.

At that time, Google’s CEO, Sundar Pichai, set a five-year goal of increasing the number of its leaders who came from under-represented groups by 30%.

According to the company, the proportion of black people doubled among its management almost between 2020 and last year. It also said representation of women and Latino people had risen in these roles.

Google is the latest large company that makes a U-turn on its diversity policy.

Meta, Amazon, Pepsi, McDonald’s, Walmart and others have rolled back their DEI programs.

Apple has stood out by pushing back toward this trend. Last month, Tech Giant’s board asked investors to vote against a proposal to end its diversity policy.

The proposal of the Conservative Group, the National Center for Public Policy Research (NCPPR), called on the iPhone manufacturer to abolish its DEI policies and said they are exposing companies to “litigation, reputation and financial risks”.

Last week, the retail chain target was sued by a group of shareholders, led by the city of Riviera Beach Police Pension Fund in Florida, who said the company had deceived them by allegedly hidden the risks associated with its DEI policies.

The lawsuit referred to a 2023 punch over LGBTQ+ dealer in its stores, causing both sales and its share price to fall.

Target has also recently announced that it ended its DEI goals.

In the latest example of Trump -Administration’s rejection of such policies, The US President speculated last weekWithout providing evidence that Dei had led to an air accident in Washington DC.

The comments that came less than 24 hours after the crash were in line with the white house’s efforts to undo such programs.