Latino Freeze Movement in response to the White House DEI policies

Fresno, California (KFSN) – A diminthe is now started Latino Freeze Movement In response to the president’s executive orders when it comes to DEI and the crash of illegal immigration.

The latest Us census data Showing Latinos accounted for nearly 20% of our country’s population from 2023.

The goal of the Latino Freeze Movement is to show how powerful the Latino dollar is saving their money as much as possible and not using them at certain companies.

The group’s site is partly:

“Latinos and Latinas stop spending money. Keep the line. We can all have a big influence by simply holding and not spending our money. From now until they show us, they are interested in our minority and immigrant populations.”

It comes in response to President Donald Trump’s executive orders that increase deportation efforts and end DEI programs.

Defense Secretary Pete Hegeth explained his support to the president’s attitude to diversity when it comes to troops during his first town hall on Friday.

“Why do you get rid of something like DEI? Because from our perspective it has been served with the aim of sharing the strength as opposed to uniting the strength,” said defense secretary Hegeth.

But those who believe in diversity now put their money where their faith is.

Fresno City College Economics Instructor Aaron Pankratz says this movement can send a message but can also have negative consequences, especially if it affects the expenses and purchases from other countries.

“I’ve never seen anything in this scale. If you take 20% of our population that everyone is buying in, plus people supporting this movement. It can be much larger than 20%. Right? You may have up to be able to Like half of our population that supports this type of movement, you can have a very significant change in terms of how much expenses are going on.

Latino Freeze aims to scale down shopping at companies such as Target, Walmart and McDonald’s, who have announced publicly that they roll back DEI.

However, the movement encourages supporting local shops and farmers markets, which can make a positive difference to the local Latino population.

“Here in Central Valley we have a very strong dependence on both documented and the undocumented Latino community. Our agricultural society is especially dependent on the hard work of so many tens of thousands of people that we understand the need and value of everyone who is Here it works hard, ”said Pankratz.

The United FarmWorkers of America Sending action news A statement that partly writes, “UFW story is proof that targeted consumer pressure can certainly help make changes, but there is no substitute for organizing workers directly. The Latino community’s greatest power is as workers. “

Some companies that the movement says support dei includes Vallarta Supermarkets, Aldi, Costco and Trader Joe’s.

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