Best Super Bowl -Advertising in 2025: Ranked Roundup

Bad Bunny, Becky G, Seal, Ludacris and several musical stars appeared in ads during the big game.

The Super Bowl 2025 is in the books. Sunday (February 9) Philadelphia Eagles rose to Vince Lombardi Trophy Glory and beat Kansas City Chiefs in a game in New Orleans’ Caesars Superdome, wrapped with a 40-22 score.

Five-time Billboard Hot 100 Chart toppes Kendrick Lamar exceeded Apple Music Super Bowl Lix Halfime Show and delivered his 2024-defining anthem “Not like us” Black Panther Hit “All Stars” with SZA and several other cuts from his impressive catalog. Although there were surprising appearances from Samuel L. Jackson and Serena Williams, it was a hip-hop-heavy performance, with Lamar’s tight, intricate power and characteristic formulation of the focal point of the 13-minute affair.

But the Super Bowl is about much more than football and music. For a significant segment of viewers, the advertisements are as important as the game itself (if not more). As has become an annual American tradition, dozens of larger brands rolled out brand new (or recently debuted) advertising during the FOX broadcast.

With the Super Bowl spots that cost advertisers about eight million for 30 seconds, brands tend to put their best foot forward during a broadcast that draws tens of thousands of millions of viewers. And this year was no different, with A-LIST celebrities (Matthew McConaughey, Ben Affleck), Loved Pieces Pop Culture IP (When Harry met SallyThe Muppets) and Comedy General (Eugene Levy, Wanda Sykes), who appear in ads for everything from cars to coffee to spices.

Here are Billboards 10 best TV commercials on the Super Bowl Lix.