Starbucks offers free post-Super-Super bowl coffee

Starbucks offers members of his loyalty program free coffee Monday, the day after the Super Bowl.

Starbucks rewarding members in the US on Monday are eligible for a free high hot or ice-brewed coffee at any time all day. They will be limited to a drink.

Customers who are a Starbucks rewarding member will already have a coupon in the Starbucks app that they can apply for when placing a mobile order. Customers can also redeem their Starbucks Monday coupon when ordering in the store or in the drive through.

Anyone who joins the program on Monday can also redeem the coupon in the store.

The company announced the move as a way to help its customers get through the “long Monday” after the Super Bowl. It is also seen as a way to convince more consumers to participate in its free loyalty program that has grown in back-to-back quarters. In its earnings in January, the company announced that Starbucks rewards membership and expenses became a quarter of a quarter and year over year. It also saw growth among non-Starbucks rewards customer traffic quarter over the quarter.

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A Starbucks Barista who worked in a store in January 2025. (Joshua Trujillo, Starbucks)

Growth in traffic is coming as the company rolls a number of new initiatives under CEO Brian Niccol, who took over in September 2024, to turn the company’s sales decline and return it to its traditional coffee house roots.

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Last month, the company’s spice-bars turned was removed under Covid-19-pandemic-to Starbucks locations across the US and Canada, giving customers the opportunity to add their own creams, milk and sweeteners.

A barista pours steamed milk into a drinking cup on a Starbucks Corp. Café. (Waldo Swiegers / Bloomberg via Getty Images / Getty Images)

Baristas also began to put “any” drinks ordered “to here” in coffee mugs, glasses or a customer’s personal cup. The company also brought free filling of hot brewed or iced coffee or hot or iced tea to dining customers during the same visit.

The coffee giant also stopped charging customers for soy milk, oat milk, almond milk and coconut milk on company -owned and operated places in the US and Canada.

Niccol, who had previously expressed dissatisfaction with the complexity of the company’s menu, also announced last month that the company would cut 30% of its food and drinks. However, the company still plans “to run this market with breakthrough drinks and food innovation” and offers a limited time for Valentine’s Day.

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Niccol detailed other other changes that the company seems to make, such as “Full” introducing digital menu in American company-owned stores in the next year and a half to “make our offer more easily understood and to better show adjustment additions. ”