How Kanye West got a Super Bowl -ad, then used it to sell swastika -shirt

Kanye Wests Yeezy.com -Reklame During Sunday evening’s Super Bowl stunned viewers with his bisexual atmosphere. But then the next time the station’s Execs were running it, and media buyers who approved the place even more: West immediately flipped the site after the advertisement was sent and replaced its previous content with only one item: a swastika t-shirt for sale, at $ 20 each.

Until the ad actually ran, the Yeezy.com site included a Shopify-driven store choice of various non-branded items with clothes such as shirts, pants and jackets that would have been considered a content problem. And Black Can confirm-defordi this reporter immediately controlled the site after the site was sent to the Los Angeles-to When the ad first ran, the swastika t-shirt was not there. Here is an example of before and after:

Within the hour after the ad sent in Los Angeles and other markets, West changed and users saw just the $ 20 white t-shirt with a swastika on. At that time, the On-Air ad was already running and it was too late.

According to Insiders, Yeezy.com advertising reviewed a legal approval and went ahead because there were no standards with 30-seconds. It’s simply an ad with a low budget, shot on an iPhone where West sits in what seems to be a dentist chair while I stam these new teeth. So again, I had to shoot it on the iPhone. Um… Um… Go to yeezy.com. ”

Altowed at three Fox-owned stations, including KTTV Los Angeles, and may have been seen in a few more local markets. This is not the first time West had bought a local place under the Super Bowl when you were seen in at least a small market CBS affiliate in 2024. But one was sent without any incident.

There had been plenty of red flags that can be a problem selling an ad to the west. The hip-hop star has declared themselves to be a Nazi and his X account has been disabled After spending several days sending racist and anti -Semitic comments from declaring “I am a Nazi” to call Hitler “so fresh.”

Despite the recent outbreaks on social media, Yeezy moved the place forward by perhaps falling a little through the cracks as it was a one -off place sold to a handful of local markets. Most of these ads are for local businesses such as law firms and car dealers (in LA, the advertisement that ran right after the Yeezy site was to California Lottery) – so if it is not marked for standards and practice, it runs to make its way to air.

As a result, West’s place did not get the control that comes with big national Super Bowl buyer. And since the ad included no questionable content, and at that moment the site did not include the swastika t-shirt when it first passed the pattern with legally, it was probably thrown into the local announced rotation without much more thought or visibility.

“It was such a little ad, I don’t think anyone put two and two together,” said an insider. “The copy was clean, the website was clean, and they also did their pigeon diligence with the little part of it.”

Reps for FOX TV stations and for usim – the advertising agency that placed yeezy.com site – did not respond to requests for comment.

Local ads in larger markets under the Super Bowl may cost a few hundred thousand dollars for a place – much less than the price tag for a national ad, but still expensive. Controversial advertisers often buy local spots rather than national under the Super Bowl to save money and also fly a little under the radar.

Shopify also did not return a request for comment. Crisis PR -Veterinary Ronn Torossian said Shopify commits “a colossal PR error by giving Kanye the opportunity to sell a swastika shirt on their platform.” The 5WPR founder/President added that “There is no excuse for Shopify that allows him to sell these on their platform, and from a crisis -PR perspective this should be explained. Making money from selling a shirt that was the primary emblem of the Nazis and means that the death of 6 million Jews is contemptible. “