Nvidia’s CEO is set to take the stage at CES right after shares hit an all-time high

By Max A. Cherney and Stephen Nellis

(Reuters) – Nvidia CEO Jensen Huang is set to deliver the keynote address at CES later on Monday and is likely to unveil new video game chips and detail efforts to parallel the company’s success in artificial intelligence to other markets outside the data center.

Huang typically uses CES as a platform to announce new video game chips and unveil a flurry of new plans to expand his AI business.

CES 2025, formerly known as the Consumer Electronics Show, runs from 7-10 January in Las Vegas and is used to debut products ranging from new automotive technology to quirky gadgets, as well as show new ways to use artificial intelligence.

Nvidia’s stock closed at a record high of $149.43 on Monday, bringing its valuation to $3.66 trillion, making it the world’s second most valuable publicly traded company behind Apple.

Nvidia’s booming valuation has come from the rapid growth of its data center business, where firms such as OpenAI use its chips to develop AI technology. Analysts expect a portion of Nvidia’s business to reach $113 billion in sales this fiscal year, according to LSEG data. That’s more than double the figure of $47.5 billion in fiscal year 2024.

Nvidia still has a sizeable consumer business that sells graphics processing units to PC gamers, a business that analysts expect will reach $11.77 billion this year. Nvidia is still the market leader in gaming chips, where it competes with Advanced Micro Devices and, to a lesser extent, Intel.

Last year, Nvidia unveiled its Blackwell AI server architecture at its developer conference in March. Its new line of graphics processing units (GPUs) will likely be based on similar Blackwell technology. New video game graphics chips typically have improved performance and image quality.

Nvidia is also increasingly looking to translate its leadership in data centers into the broader PC market by positioning its gaming chips as useful in enterprise PCs and laptops for handling AI work such as chatbots and “agents” that can help carry out business tasks.

That puts the company in direct competition with firms such as Intel and Qualcomm, which hope AI capabilities will spark a new round of PC upgrades.

Huang is scheduled to take the stage at 9:30 p.m. ET.

(Reporting by Max Cherney and Stephen Nellis in San Francisco; Editing by Matthew Lewis)