Hell Let Loose Doubles Steam Player Base After EGS Free Giveaway

World War II multiplayer first-person shooter All hell broke loose became free on the Epic Games Store earlier this week — a limited giveaway that also benefited it on another platform. Released in 2021, publisher Team17’s 100-player military shooter was free as part of Epic Games’ mystery giveaway that started on January 2. (Giveaway ends Thursday at 11am EST). on the Epic Games Store itself, where it was previously unavailable to play, but increased the number of players on Windows PC via Steam as well.

From January 2, All hell broke loose began its upward trajectory on Steam, reaching its highest number of concurrent players there – 20,388 players – on January 5th. (The overall highlight, across all platforms, was 140,000 people, said the developer at X.) Before the Epic Games Store giveaway, the player count was below 10,000 concurrent players for months.

The game, which pits teams of 50 soldiers against each other, is known for its realistic, tactical gameplay. It has continued to be popular since its release in 2021, but the Epic Games Store giveaway gave it a big bump. But because of that, players have reported increased queue times and server issues. So why the increase on Steam, where All hell broke loose is noticeable not free? (It’s on sale for $35.99, down 40% from $59.99). around 40,000 people played the game for free using this platform. The resurgence is likely due to the power of friendship: people return to the game after diving off, likely because their friends have a new interest in it after grabbing it for free. Some Steam diehards who like to have their games in one place may have purchased there as well.