Reddit launches trend tracking, AMA ads

Reddit has added a new way to track trending discussion topics in the app Reddit Pro Trendsan item in the Reddit Pro dashboard.

As you can see in this example, Reddit Pro Trends will enable you to track the growth of discussions in the app based on your own custom keywords and/or topics.

As explained by Reddit:

“With a new “Trends” tab on our Reddit Pro menu, businesses can now track virtually any keyword or phrase—their brand name, product name, category, or even the latest viral trend—and see when, where, and how redditors are discussing it in real time.”

In addition to user-defined terms, Reddit will also include over 100,000 pre-programmed “smart” keywords and phrases for users to track.

Each keyword or term will include a visualization of Reddit conversation volume over time, a list of the communities that mention that keyword or phrase, and a feed of conversations that mention their keyword or phrase for additional context or direct engagement.

Each topic will also eventually include a list of related keywords that you can continue to explore, allowing you to dig deeper into the broader conversation and gain a better understanding of how and why Redditors care about each one.

It could be a valuable research tool for brands, and not just for Reddit-specific campaigns, but for gathering broader product and topic research. With this, you will be able to measure brand feedback in real-time and see how people react to different launches, while also tracking the same for competitors.

That could provide valuable insight, especially given Reddit’s popularity for discussing products and user experiences.

On another front, Reddit is also launching AMA ads, which will allow brands to promote their own “Ask Me Anything” chats in the app.

As you can see in this example, Reddit’s AMA ads will give you another way to promote brand chats to increase in-app engagement.

AMA ads will include a “Remind Me” button to help you maximize participation, while you’ll also be able to track the number of responses received from the campaign.

AMAs continue to be one of the most popular elements of Reddit, and AMA ads can be a great way to get the most out of your own promotional efforts.

AMA ads are now available in the Reddit Ads Manager.