Saweetie, Vernon Davis, Nigel Xavier Rock “Extraordinary Selects”

by BLACK ENTERPRISE Editors

14 January 2025

The campaign will allow fans to purchase ultra-limited items curated by these celebs for the lowest prices.

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Smirnoff, known for its premium vodka, has launched “Smirnoffstraordinary Drops” to delight fans with quality products at affordable prices, handpicked by celebs like Saweetie and Vernon Davis.

The company has also teamed up with three flavor manufacturers to bring this campaign to life. Rapper Saweetie, Vernon Davis, the former NFL star, and fashion designer Nigel Xavier. The trio will offer their curated collections of priceless items for fans to purchase for rock bottom.

Each celebrity selected seven items for their range, each designated their signature brand. For Saweetie lovers who want a replica of her famous gold-plated Icy pendant or a “University Blue” sneaker signed by the rapper, these collectibles will go on sale for fans to secure the affordable bag.

“‘Smirnoffstraordinary Drops’ brings together Saweetie’s bold glamour, Vernon’s fun and relatable energy and Nigel’s innovative style and craftsmanship, showcasing the diversity and inclusiveness that Smirnoff stands for,” the brand shared BLACK BUSINESS.

“Representing music, sports and fashion, this trio embodies Smirnoff’s commitment to celebrating individuality and extraordinary talent from all walks of life.”

The campaign, the release explained, is “a celebration of how high-quality experiences and products can be enjoyed by everyone, everywhere.”

Fans can purchase these pieces for $12.99. These one-of-a-kind pieces, ranging from signed memorabilia to jewelry and customized sneakers, aren’t destined to last long, though, so Smirnoff encourages customers to be on the lookout for when the link goes live.

Fans can visit smirnoffdrops.com to learn more.

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