Travis Scott debuts ‘4×4’, donates merch proceeds to Wildfire Relief

On January 21, 2025By Littum

Travis Scott performed at the College Football Playoff National Championship halftime show on January 20, debuting his new song “4×4” atop Atlanta’s Mercedes-Benz Stadium.

Performances at the Notre Dame and Ohio State games marked Scott’s first solo release since 2023’s Utopia and offered fans a glimpse of what was to come from the chart-topping rapper.

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The single, which will be officially released on January 24, will be accompanied by a philanthropic initiative. Scott announced that 100% of the net proceeds from special merchandise — a shirt and zip-up hoodie honoring Los Angeles’ first responders — will benefit Direct Relief’s California Wildfire Response Fund. You can pre-save at shop.travisscott.com. A CD single for “4×4”, also available for pre-order, will contribute to the same cause.

Performing on a custom-built stage built on the roof of Mercedes-Benz Stadium during the game’s halftime show, fans were treated to a preview of “4×4” following Scott’s teased debut on social media leading up to the performance.

In addition to his performance at the College Football Playoff National Championship, Scott previewed “4×4” during an appearance on WWE’s Monday Night Rawwhich will become the official theme song for Raw.

Scott’s return to the spotlight follows a series of Billboard milestones. Utopiahis fourth consecutive no. 1 album on the Billboard 200, delivered some of his biggest hits to date and spent four consecutive weeks at No. 1 on the Billboard 200, marking the first hip-hop release to spend more than a single week atop the chart in over a year. The album’s tracks, including “Meltdown” featuring Drake (No. 3) and “Fe!n” featuring Playboi Carti (No. 5), dominated the Billboard Hot 100.

His previous album Astroworld spent multiple non-consecutive weeks at number one on the Billboard 200, making it one of the longest-running number one rap albums of its decade. Back in 2020, Scott became the first artist to have three songs debut at number one on the Hot 100 in less than a year.

With “4×4” on the horizon, fans and critics alike are eager to see how the single will fare on the charts and whether it signals the arrival of his highly anticipated fifth studio album.

Scott’s philanthropic efforts join other artists supporting the victims of the Los Angeles wildfires, with several participating in the January 30 FireAid concert. The star-studded FireAid lineup includes the likes of Billie Eilish and Finneas, Olivia Rodrigo, Gracie Abrams, Green Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, Pink, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks and Tate McRae.

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