Reddit introduces new trending tools for businesses and an AMA ad format

At the Consumer Electronics Show in Las Vegas, Reddit revealed new trending tools aimed at businesses and a new ad format for their Ask Me Anything (AMA) Q&A sessions.

The announcements come after a record financial quarter for Reddit. In Q3 2024, the social network reported more than 100 million daily active users for the first time, up 47% from the previous year. Reddit also achieved 68% year-over-year revenue growth, eclipsing $348.4 million — and achieved profitability.

Reddit’s free suite of tools for brands, Reddit Pro, is getting Reddit Pro Trends, which allows businesses to see what Reddit users are discussing about “pretty much everything” on Reddit, Reddit explained in the blog post.

With a new “Trends” tab on the Reddit Pro menu, businesses can track keywords or phrases like a brand, product name, category, and viral trends to see when, where, and how redditors are chatting about it in real time. For about 100,000 “smart” keywords and phrases, companies can see a visualization of Reddit conversation volume, a list of communities that mention the keyword or phrase, a feed of conversations with the keyword or phrase, and — soon — a list of related keywords.

“Community favorites like Wayfair and the NBA have already used Reddit Pro Trends as part of our testing to find and participate in conversations in communities that want to hear from them,” Reddit wrote in its post. “For growing companies like Nudge Security, Van Votz and No Reception Club, this insight helps them find and engage with their specific audience on Reddit. In fact, Reddit Pro Trends led to 12% more posts created by participating companies.”

Elsewhere, Reddit is introducing AMA Ads, a new way to share AMAs across Reddit – AMAs are Reddit’s Q&A format that lets subject matter experts answer questions from Reddit users. Businesses can now promote AMA sessions directly from Reddit’s ad dashboard and see the number of RVSPs for a particular event.

Reddit has been laser-focused on growth since its initial public offering last spring. In September, the platform brought AI-powered translation to dozens of new territories, and in November, Reddit said it would increase its presence in international markets such as the UK, India, Brazil and the Philippines.

The US still accounts for 83% of Reddit’s total revenue, according to third-quarter results. Reddit COO Jen Wong told CNBC in a recent interview that the company plans to expand its local advertising to other countries in the near future.