Walmart’s logo redesign has the internet talking: See the before and after

On By Littum

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Walmart Unveils ‘Comprehensive Brand Update’ Monday, the company says, reflects its “evolution as a people-led, technology-driven omnichannel retailer.”

According to a press release, the updated branding will “better represent who Walmart is today.” The company said some of the key features of the brand update include a wordmark inspired by Sam Walton’s classic trucker hat and brought to life with a “modern, custom typeface that sets Walmart apart from the crowd.”

In addition, the sparkle “radiates Walmart’s energy” and the color palette “leans on the retailer’s most recognizable tones and its heritage of blue while ushering in new updates to keep the brand fresh,” the company said.

Walmart said it will begin applying the revamped branding across various channels and customer touchpoints, including its website, app and stores, in January 2025. The retailer said the process began rolling out in October 2024, and the remaining stores will continue to be redesigned over time.

Before and after pictures of Walmart’s new logo

Here are some before and after pictures of the company’s wordmark and logo.

Here’s a look at how the new wordmark and logo will appear on storefronts.

Social media users react to Walmart’s logo redesign

Of course, Walmart’s new branding has been making the rounds on social media, and many users have suggested that the retailer’s new look is strikingly similar to its old one.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].