Did Trump Just Launch ‘Trump Meme’ Crypto Coin Days Before Inauguration?

On January 18, 2025By Littum

With days to go until Donald Trump returns to the White House, the president-elect’s social media accounts on Friday unveiled what may be the latest Trump-branded merchandise: Trump Memes, or crypto assets advertised as “$TRUMP.”

If that sounds odd to you, you’re not alone: Many are social media users wondered about Trump’s Truth Social and X accounts being hacked — and continued to ask that question even after the posts were up for several hours.

After urging users to buy Trump Meme coins and “Join my very special Trump community,” Trump continued to post on his Truth Social account, announcing a new deputy secretary of education — though her name appeared to be misspelled.

The Trump Meme website says the assets are minted through Solana, a blockchain platform. The product’s website displays a message from Trump urging potential customers to “celebrate our victory and have fun!” Scrolling down further reveals the meme itself, an image of Trump with his fist in the air with “FIGHT FIGHT FIGHT” and his signature plastered across it. A product description provides the explanation: “On July 13, 2024, President Trump faced death and rose to the occasion!” while proclaiming the meme as a “piece of history.”

The site says that “CIC Digital LLC, a subsidiary of The Trump Organization, and Fight Fight Fight LLC jointly own 80% of the Trump cards.” Trump has made millions via license agreements through CIC Digital LLC. Delaware records show a Fight Fight Fight LLC was registered on Jan. 7.

The Trump Meme website also says it is “not political and has nothing to do with any political campaign or any political office or government agency.”

The Trump-Vance transition team did not immediately respond to an emailed request for comment.

While many social users weren’t convinced that the Trump Meme pitch is real, Trump and his family have put out a lot of ridiculous (and real) products during the 2024 campaign and have continued to do so as his inauguration approaches. The organizers have included a “God Bless the USA Bible,” a version of the holy book that the president-elect personally endorsed.

Last month, a day before Christmas Eve, Trump asked supporters to buy a six-string Les Paul style from “Trump Guitars”, weeks after guitar maker Gibson hit the website with a cease and desist order.

Other products available include hideous gold Trump sneakers, attempted assassinations in Cologne and $100,000 watches. In September, Trump announced that he and his family were starting a crypto business called World Liberty Financial.

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