How Inside Excellence Inspires Eagles WR

Welcome to FTW Explains, a guide to catch up and better understand things going on in the world. You may have heard some things about Philadelphia Eagles wideout AJ Brown reading on the sidelines and wondering what’s going on. No worries! We are here to help.

That’s right, this was a whole thing in the NFL playoffs that caught a lot of fans’ attention and turned out to be no big deal. And that’s something we might see a lot more now that cameras could focus on the receiver while he’s on the bench.

So what happens to Brown’s read during games? Let’s dive into:

Does AJ Brown really read on the sidelines during games?

He certainly does. In the Eagles’ 2025 NFL Wild Card win over the Green Bay Packers, cameras caught him reading a book. Fans initially took it as a statement to the coaches about his use in the game, but that was not the case.

Turns out this is something he’s done before! Very!

What book is AJ Brown reading on the sidelines?

It’s a book called Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Life Possible by Jim Murphy. He said he brings the inspirational text to each game and reads certain highlighted passages after each drive to “refocus” himself.

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What does head coach Nick Sirianni think about AJ Brown reading?

He’s perfectly fine with it. He called out people who thought Brown’s actions were disrespectful.

Has AJ Brown met the Inner Excellence author?

Yes! Looks like we’ll get an interview with both of them on Sunday.