Evenflo Sensory Soothe for car seats promises calm for crying babies

If you’ve ever been on the road with a fussy baby in tow, you know how stressful it can be when the crying won’t stop. Evenflo, maker of car seats and other baby gear, announced a product Wednesday that aims to cut down on the chaos during those less-than-peaceful car rides.

Introduced at CES 2025 in Las Vegas, Sensory Soothe is an app-connected feature built right into the handle of the company’s latest premium self-contained travel system car seats and strollers. You, the confused parent, fire up the app and choose from a selection of sounds and lights to entertain and hopefully calm your pint-sized passenger. You can also activate the smart handle with buttons located on the device.

If you’re already on the highway when your little one starts to lose it, you can start Sensory Soothe with Siri and Google voice commands. An introductory video for the product shows a stressed mom saying, “Hey Siri, turn on the Sensory Soothe handle.” Her crying baby instantly turns into a peaceful angel, but your mileage may vary.

Sensory Soothe allows you to mix sounds and lights to create new combinations tailored to your little one’s preferences – perhaps a mini mobile disco will do? Sounds include white noise, lullabies, birds chirping and upbeat tunes.

It is of course easy enough to fill a car seat with toys, but Evenflo highlights safety as one of the big draws here.

“The built-in lights and sounds directly on the car seat’s carry handle eliminate the need for parents to feel like they have to attach or add aftermarket soothing toys to their child that could become potential hazards or projectiles in the event of a crash,” said Sarah Haverstick, senior manager of safety advocacy and consumer care at Evenflo, in a statement.

The smart handle is powered by four AA batteries that provide battery life of more than 15 hours, says Evenflo.

How Much Will Sensory Soothing Car Seats Cost?

Car seats with Sensory Soothe are suitable for preemies and infants between 3 and 30 pounds, will start shipping in mid-February and will be available at online retailers including Babylist, Amazon, Target and Walmart. Sensory Soothe products start at $259 for a car seat and $649 for a travel system, according to Mashablealthough I know a few parents who will catch wind of this product’s promise and probably say, “Take my money,” no further questions asked.

The Consumer Electronics Show runs through Friday and also features plenty of automotive gadgets for adults. Dolby will, for example, turn your car into a home theater on wheels. Come to think of it, today’s tech-savvy kids can get just as excited about it as their parents.