It’s ‘Just Begun’—Trump Meme Coin Suddenly Crashes Back As Melania Coin Shock Hits Crypto

On January 20, 2025By Littum

Crypto markets have been rocked by the launch of an “official” Donald Trump memecoin this weekend – with traders braced for more chaos in the coming week.

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The price of the “official” Trump memecoin has surged since its launch on Friday night, breaking into the crypto top 20 by market capitalization and reaching an eye-watering $14 billion.

Now, as leaks reveal that Trump is preparing a flurry of crypto-focused executive orders, Trump’s wife Melania has launched her own rival cryptocurrency — fueling the price of Trump’s coin.

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President-elect Donald Trump and his wife Melania Trump have each launched cryptocurrencies this … (+) weekend, when the so-called memecoins soar in value.

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“The official Melania meme is live,” the future first lady of the United States submitted to X, along with a link to a website that sells the cryptocurrency. “You can buy $melania now.”

The price of Melania’s coin soared as traders rushed to buy it, pushing it to more than $5 and giving it a fully diluted market value of over $5 billion.

Like Trump’s coin, Melania’s memecoin – a type of cryptocurrency similar to bitcoin that derives value from the level of community interest and engagement – has been launched on the solana blockchain.

“This is beyond insane,” analysts at The Kobeissi Letter submitted to X. “Less than 48 hours ago, Donald Trump launched $trump, which just wiped $7.5 billion in market cap in 10 minutes. In the minutes surrounding the launch of Melania Trump’s token, we saw massive sell orders in $trump.”

“It looks like crypto is becoming a family business,” X influencer Mario Nawfal submitted.

After the launch of Melania’s coin, Trump’s memecoin crashed by about 40% and dived as traders scrambled to buy the new coin, according to on-chain data.

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Donald Trump’s “official” coin has crashed after his wife Melania launched her own cryptocurrency … (+) competitive.

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Early buyers of Trump’s coin have seen triple-digit percentage gains since Friday night, when some traders missed out because they believed Trump’s social media channels had been hacked.

The Trump family’s memecoin blitz comes after David Sacks, named crypto and artificial intelligence czar by Trump, declared a new age for American crypto innovation.

“The reign of terror against crypto is over and the dawn of innovation in America for crypto is just beginning,” Sacks saidwho spoke on Friday at the so-called cryptoball event, intended to drive support for Trump among the crypto community and demonstrate its value to the incoming administration.